AUTHORS:
1) Prof. Zarina Shaikh , Asst Professor,
Poona Institute of Management Sciences and Entrepreneurship
Email: zarina.skh@gmail.com, Mobile : 9881737229
2) Prof. Sheena Abraham, Lecturer,
Poona Institute of Management Sciences and Entrepreneurship
Email: sheena.abrahampune@gmail.com, Mobile : 9881736413
ABSTRACT
Most organizations are, at best, in the very early stages of addressing green IT as a wider issue. In recent years, companies in the computer industry have come to realize that going green is in their best interest, both in terms of public relations and reduced costs. Symantec Corp. released a study that revealed almost 75 percent of datacenter managers do, in fact, have an interest in adopting a strategic green center initiative, but only one in seven has actually done so—Symantec, October 2007. Meeting the green computing challenges is not just a top concern or a high priority for IT equipment users only. IT equipment vendors must be a major part of the green computing movement.
Green Innovations refers to the advance technology supporting business critical computing needs with least possible amount of power or sustainable computing. This represents a dramatic change in priority in IT industry. It came from ever growing business computing needs, fast growing burden of energy cost, growing awareness of global warming issues, and increasing sense of national energy security. Energy is an increasingly scarce and expensive resource. This reality will continue to have a profound effect on how IT solutions are designed, deployed, and used. Most eco-innovations in the IT sector have focused on technological advances in the form of product and process modification or redesign. Rapid economic growth in country and the increasing transboundary movement of secondary resources will increasingly require both 3R endeavors (reduce, reuse, recycle)