An Introduction to Managerial Economics
05 MBA 12
Managerial economics
No. of Lecture Hrs / Week : 04
Total No. of Lecture Hrs
: 56
MODULE 1
IA Marks
: 50
Exam Hours : 3 Hours
Exam Marks : 100
7 HOURS
Introduction of Economics: Managerial Economics – Nature, Scope &
Significance, Role of Managerial Economist in decision-making – Relationship of
Managerial Economics with functional areas of business
MODULE 2
7 HOURS
Fundamental Principles/Concepts of Managerial Economics: Opportunity Costs,
Incremental, Time perspective, and Discounting and Equimarginal principles.
MODULE 3
7 HOURS
Concepts, Objectives of the firm, alternate objectives of firm, firm & industry.
Theories of firm, Managerial theories: Baumol‟s model, Marris‟s Theory,
Williamson‟s theory. Behavioural theories : Satisfying Behaviour, Simple model of Behaviourism.
MODULE 4
7 HOURS
Demand analysis, Law of Demand, Exceptions of law of demand, Elasticity of demand – Price, Income & Cross elasticity, Uses of elasticity of demand for
Managerial decision making. Measurement of elasticity of demand. Advertising and promotional elasticity of demand. Demand forecasting: Meaning &
Significance.
MODULE 5
7 HOURS
Production analysis: Concepts, Production function: Single Variable & Two
Variable function. Total, Average, & marginal Product. Law of diminishing returns, returns to scale.
MODULE 6
7 HOURS
Costs & Revenue functions, short run and long run cost curves, combination, and expansion path. Economics and diseconomics of scale. Law of supply, Elasticity of Supply.
MODULE 7
7 HOURS
Market Structure: Perfect Competition, Features. Determination of pricing under perfect competition.
Monopoly: Features, Types of monopoly, monopoly power, Pricing under monopoly, Pric discrimination.
Oligopoly : Features, Kincked demand curve, cartels, Price Leadership.
Monopolistic Competition: Features, Pricing under monopolistc competition,
Product difeferentiation.
Descriptive Pricing
Managerial economics
No. of Lecture Hrs / Week : 04
Total No. of Lecture Hrs
: 56
MODULE 1
IA Marks
: 50
Exam Hours : 3 Hours
Exam Marks : 100
7 HOURS
Introduction of Economics: Managerial Economics – Nature, Scope &
Significance, Role of Managerial Economist in decision-making – Relationship of
Managerial Economics with functional areas of business
MODULE 2
7 HOURS
Fundamental Principles/Concepts of Managerial Economics: Opportunity Costs,
Incremental, Time perspective, and Discounting and Equimarginal principles.
MODULE 3
7 HOURS
Concepts, Objectives of the firm, alternate objectives of firm, firm & industry.
Theories of firm, Managerial theories: Baumol‟s model, Marris‟s Theory,
Williamson‟s theory. Behavioural theories : Satisfying Behaviour, Simple model of Behaviourism.
MODULE 4
7 HOURS
Demand analysis, Law of Demand, Exceptions of law of demand, Elasticity of demand – Price, Income & Cross elasticity, Uses of elasticity of demand for
Managerial decision making. Measurement of elasticity of demand. Advertising and promotional elasticity of demand. Demand forecasting: Meaning &
Significance.
MODULE 5
7 HOURS
Production analysis: Concepts, Production function: Single Variable & Two
Variable function. Total, Average, & marginal Product. Law of diminishing returns, returns to scale.
MODULE 6
7 HOURS
Costs & Revenue functions, short run and long run cost curves, combination, and expansion path. Economics and diseconomics of scale. Law of supply, Elasticity of Supply.
MODULE 7
7 HOURS
Market Structure: Perfect Competition, Features. Determination of pricing under perfect competition.
Monopoly: Features, Types of monopoly, monopoly power, Pricing under monopoly, Pric discrimination.
Oligopoly : Features, Kincked demand curve, cartels, Price Leadership.
Monopolistic Competition: Features, Pricing under monopolistc competition,
Product difeferentiation.
Descriptive Pricing