An Introduction to Marketing Research
Marketing Research
In this section of ‘introduction to marketing’ I will be talking about and describing the different types of Market research that uses in order to have its marketing plans developed and contributed Towards. Which of the methods of marketing research used by Kellogg’s and internal, and which are external? Internal marketing: Sales figures Previous marketing research
External marketing: Questionnaires and Surveys Interviews Websites
Sales Figures for the businesses own products: Kellogg’s keep records of their past sales figures per annum. These figures can point out key flaws in the businesses structure and so therefore, can help them when deciding what has to be changed for the better of the company. At the end of the year can check the sales figure of that specific sector. If the numbers are high, then they can leave it as it is; but if they are not, then the figures have just given the company a grand decision to make. They can either invest a lot of money to improve that sector of the company or, they have the choice of shutting that Sector down permanently. Carrying out marketing research to the company could give them information about their own company on how well they are running it and how much profit they can make a year or a month. If they don't do a research about their company they will not know how well they are doing in their company regarding the results of their sales. This information which is used for Kellogg’s to run has the same information which is best for their business ideas.
Questionnaires and surveys: Questionnaires and surveys is a part of primary research, which is a crucial part of developing a business. Questionnaires and surveys are good ways of gathering
In this section of ‘introduction to marketing’ I will be talking about and describing the different types of Market research that uses in order to have its marketing plans developed and contributed Towards. Which of the methods of marketing research used by Kellogg’s and internal, and which are external? Internal marketing: Sales figures Previous marketing research
External marketing: Questionnaires and Surveys Interviews Websites
Sales Figures for the businesses own products: Kellogg’s keep records of their past sales figures per annum. These figures can point out key flaws in the businesses structure and so therefore, can help them when deciding what has to be changed for the better of the company. At the end of the year can check the sales figure of that specific sector. If the numbers are high, then they can leave it as it is; but if they are not, then the figures have just given the company a grand decision to make. They can either invest a lot of money to improve that sector of the company or, they have the choice of shutting that Sector down permanently. Carrying out marketing research to the company could give them information about their own company on how well they are running it and how much profit they can make a year or a month. If they don't do a research about their company they will not know how well they are doing in their company regarding the results of their sales. This information which is used for Kellogg’s to run has the same information which is best for their business ideas.
Questionnaires and surveys: Questionnaires and surveys is a part of primary research, which is a crucial part of developing a business. Questionnaires and surveys are good ways of gathering