SINGAPORE AIRLINES
Introduction:
Singapore Airlines Limited (Singapore Airlines) is a Singapore based airline company, engaged in providing airline operations, airport terminal services and engineering services. It provides both passenger as well as cargo and mail air transportation services to its customers worldwide. The company operates its business through three reportable segments, namely, airline operations, airport terminal and food operations, and engineering services. Some of the major subsidiaries of the company include Singapore Airport Terminal Services Limited (SATS), Singapore Airlines Cargo Pvt Limited, SIA Engineering Company Limited, and Silk Air (Singapore) Private Limited. As on 31, March 2009, the company had a fleet of 175 aircraft, of which 111 were in service and the rest were awaiting delivery to customer airlines. In fiscal 2008-09, Singapore Airlines operated 103 aircraft with an average age of 74 months. It carried more than 18,293 passengers in 2009 to nearly 66 destinations across the globe. It operates in East Asia, Europe, South-West Pacific, America, West Asia and Africa. The company is headquartered in Singapore.
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We have chosen the Singapore airline in Asian context, “Singapore Airlines has evolved into one of the most respected travel brands around the world. They have one of the world’s youngest fleet in the air, a network spanning five continents, and the Singapore girl as their symbol of quality customer care and service”.
SHORT TERM AND LONG TERM GOALS:
An organization’s current customs, transitions and general way of doing things are largely due to what it has done before and the degree of success it has had with those endeavors. The short term and long term plans of an organization is usually reflected by the vision or mission of the organization’s founder.
SIA Engineering Company is engaged in providing aviation-engineering services of the highest quality, at competitive prices for customers