Preview

An Overall Report on Singapore Airlines

Powerful Essays
Open Document
Open Document
4879 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
An Overall Report on Singapore Airlines
PROJECT ON:
SINGAPORE AIRLINES

Introduction:

Singapore Airlines Limited (Singapore Airlines) is a Singapore based airline company, engaged in providing airline operations, airport terminal services and engineering services. It provides both passenger as well as cargo and mail air transportation services to its customers worldwide. The company operates its business through three reportable segments, namely, airline operations, airport terminal and food operations, and engineering services. Some of the major subsidiaries of the company include Singapore Airport Terminal Services Limited (SATS), Singapore Airlines Cargo Pvt Limited, SIA Engineering Company Limited, and Silk Air (Singapore) Private Limited. As on 31, March 2009, the company had a fleet of 175 aircraft, of which 111 were in service and the rest were awaiting delivery to customer airlines. In fiscal 2008-09, Singapore Airlines operated 103 aircraft with an average age of 74 months. It carried more than 18,293 passengers in 2009 to nearly 66 destinations across the globe. It operates in East Asia, Europe, South-West Pacific, America, West Asia and Africa. The company is headquartered in Singapore.
[pic]
We have chosen the Singapore airline in Asian context, “Singapore Airlines has evolved into one of the most respected travel brands around the world. They have one of the world’s youngest fleet in the air, a network spanning five continents, and the Singapore girl as their symbol of quality customer care and service”.

SHORT TERM AND LONG TERM GOALS:

An organization’s current customs, transitions and general way of doing things are largely due to what it has done before and the degree of success it has had with those endeavors. The short term and long term plans of an organization is usually reflected by the vision or mission of the organization’s founder.
SIA Engineering Company is engaged in providing aviation-engineering services of the highest quality, at competitive prices for customers

You May Also Find These Documents Helpful

  • Powerful Essays

    Singapore Airlines was created in 1972 following a separation from Malaysian Airlines. In the wake of reorganization, Singapore Airlines undertook aggressive growth, investing and trading to maximize profitability and expand market share. Through this change, a new company philosophy emerged, “Success or failure is largely dictated by the quality of service it provides” (Wyckoff, 1989). By reinventing the company infrastructure and…

    • 1515 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Porter Airline Case Study

    • 1332 Words
    • 6 Pages

    to be consumer’s first choice airline. With its exceptional customer service already an advantage, in…

    • 1332 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    A Case of Singapore Airlines

    • 5289 Words
    • 22 Pages

    SIA was the result of a split from the Malayan Airways on 1 October 1972 (Heracleous et al., 2006)…

    • 5289 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Starbucks

    • 565 Words
    • 3 Pages

    organization 's unique vision that they have, with their theories, culture, and traditions that will…

    • 565 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Think about one of the strongest brands from Asia, and chances are that Singapore Airlines and its long-serving, almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally, and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore Airlines boardroom and top-management, and the healthy brand equity as the result of a dedicated, professional brand strategy throughout a diversified, global organisation.…

    • 2169 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Swot Singapore Airline

    • 3538 Words
    • 15 Pages

    The history of SIA is traced starting from 1 May 1947 where the Malayan Airways Limited (MAL) is under the twin-engine Airspeed consul scheduled service. The main route were from Kallang Airport to 3 states of Malaysia, namely Kuala Lumpur, Ipoh and Penang.…

    • 3538 Words
    • 15 Pages
    Good Essays
  • Satisfactory Essays

    Singapore Airlines Limited (SIA) is the flag carrier and 5-star airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets. The company also operates trans-Pacific flights, including the world's two longest non-stop commercial flights from Singapore to Newarkand Los Angeles on the Airbus A340-500.The airline announced that it will end the world's longest nonstop flights from Singapore to both Newark and Los Angeles from 23 November 2013 and 20 October 2013, respectively. However, Los Angeles will continue to be served from Singapore via Tokyo-Narita. Singapore Airlines carried around 18 million passengers in 2012, up from 16.9 million in…

    • 263 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Singapore Airlines

    • 540 Words
    • 3 Pages

    • Malaysian Airlines (regional competitor), which is geographically closed to Singapore, were imitating SIA’s strategy (threats)…

    • 540 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Hrm in Singapore Airlines

    • 6109 Words
    • 25 Pages

    Singapore Airlines (SIA) is internationally recognised as one of the world’s leading carriers. This article reports a series of in-depth interviews with SIA’s senior management on the ir views on what made SIA a service champion, and what it will take to maintain its lead in the industry. Excerpts from there interviews were broadly organised into the four sections: (1) SIA’s Perspective of Service Excellence, (2) Understanding Customers and Anticipating their Needs, (3) Training and Motivating the Front Line, and (4) Managing with an Eye for Detail and Profits.…

    • 6109 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    Singapore Airlines is one of the top airline companies in Asia and one of the more respected brand names in the world. The company has been flying the friendly skies, giving its passengers safe passage to anywhere in the world since 1947. As stated in its website, the company is geared towards “providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees." The airline company currently have a hundred and forty-three destinations in at least forty-one countries in the world. Singapore Airlines boast of having to first introduce in-flight telecommunication services and first to put in operation the Airbus 380 which is currently the world’s largest commercial aircraft. With these achievements alone, there is no doubt that Singapore Airlines is one of the more prominent and…

    • 528 Words
    • 3 Pages
    Good Essays
  • Good Essays

    (Early days) Singapore Airlines’ history can be traced back to 1 May 1947, when a Malayan Airways Limited (MAL) Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. · Over the next five years, larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights, and the extension of services to destinations in Indonesia, Vietnam, Burma (now Myanmar), North Borneo (Sabah) and Sarawak. · Inflight refreshments improved from the original thermos flask of iced water to sandwiches, biscuits and cold cuts plus a choice of hot and cold drinks, and alcoholic beverages served by a lone hostess. Known as “female pursers”, these hostesses are the forerunners of today’s Singapore Girl.…

    • 611 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Singapore Airline Crisis

    • 448 Words
    • 2 Pages

    On the night of 31 October 2000, Singapore Airlines Flight SQ006, at 11:18 P.M. local time (Taipei), took off from Chiang Kai-Shek Airport (Taipei) heading to Los Angeles (Marketeer, 2002). Before the taking off, the weather was enormously terrible due to Typhoon Xangasane (Christian Dougoud, 2012). There were 159 passengers and 20 crew members on the flight. The pilots were allowed to take the plane off along the 5L (left) runway, because 5R (right) runway was under construction according to the allowance of staffs from the Air Traffic Control Tower of Chiang Kai-Shek Airport (AviationXlPane, 2013). The situation in the Air Traffic Control (ATC), staffs did not notice that the plane was going in the wrong runway (Marketeer, 2002). The situation on the flight SQ006, before the pilots taxied the plane to 5L runway, they had thought that the plane reached the 5L runway already, but what they thought was wrong. The reason that they turned to the wrong runway because of the wind and the speed. Normally, before plane taking off the speed must be 16 knots, but SQ006 went at the speed at 9 knots as the regulation of terrible weather, so the pilots decided to turn into the runway earlier than it must be (AviationXlPane, 2013). The pilots asked for a permission to take off again because they could not see the runway clearly, and the ATC informed that the SQ006 was on 5L already. After the pilots were permitted to take off, as the plane was gaining to take off at 156 knots, suddenly, the left wing of the plane collided with the constructive tractor on the runway, the plane lost its balance and crashed down. Even though, the accident happened on the ground, but the plane broke into 2 parts and erupted into flames (Marketeer, 2002). The passengers who were in the middle body of the plane died the most, because the fuel was store at the middle part of the plane. Most of deaths came from; burned, choking of the smoke, and many passengers did not pay…

    • 448 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    engineering

    • 532 Words
    • 2 Pages

    In order to determine the future direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue particular courses of action. To meet this end, the vision and mission statement are developed. In many cases both of these are confused with each other, though they distinctly vary in nature in many ways.…

    • 532 Words
    • 2 Pages
    Good Essays
  • Good Essays

    SW: low-cost airline; short-haul flights (US); offers about 3,400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1,500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel, flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model(Kingfisher Red) during poor financial health - go back to full-service; 63 domestic destinations within India (reduced to 25); also launched airlines into international circuits without realizing the profits in domestic arena.…

    • 825 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    1. The FCM Singapore Pte Ltd (Flight Centre Travel Group Singapore) is a corporate travel agency belonging to the worldwide famous travel group FCM Travel Solutions that was introduced in the year 2005 (FCM Travel Solutions, 2017). The FCM’s decision to enter the Singaporean strategic market was because of its strong economy and infrastructure serving as a gateway to other markets in Asia. FCM’s operations are mainly based on the end-to-end travel and expense management solutions delivered to small, mid-sized, and multinational companies (FCM Travel Solutions, 2017).…

    • 1382 Words
    • 6 Pages
    Powerful Essays

Related Topics