What is marketing strategy? The process of matching the organisation’s strengths to the customer needs, with the aim of achieving a competitive advantage in the market. The combination of product, price, distribution and promotion most suited to a particular group of consumers. • Goal: the create a sustainable competitive advantage in the market • All the elements of the marketing strategy that lead to the development of the competitive advantage require good understanding of consumer behaviour Marketing strategy process: • 1. Segment: understand consumers a. Determine the dimensions (age, geography, subculture) b. Determine the heterogeneity c. Define the needs & goals 2. Target: choose consumers a. Evaluate each segment in relation to organisational strengths and weaknesses b. Choose the segment with the highest potential for strategic match (organisation strength – customer needs) 3. Position: offer utility differentiate prevent copy a. Designing the company’s offering and image so they occupy a meaningful and distinct competitive position in the target customer’s minds Marketing Levers…
Americans tend to see the world from a black and white point of view. The idea of change is considered taboo. It is often hard to discuss controversial topics without offending a certain group of people. The idea of gender equality or the lack of is still a fresh topic that many refuse to acknowledge. With the rise of gender equality and public awareness of homosexuality, straight men are now questioning where they stand in today’s society.…
On the day of our wedding, everything was overwhelming. My excitement filled me in because after a very long time of courtship I have finally earned her yes. Right at that very moment I could already imagine what our future would be, a very happy couple playing with our children in our beautiful mansion. We would be perfect. And to start it off, our wedding should be perfect too, and nothing would ever ruin it, nothing. So, I hired the best organizer to put up everything into place. I invited my business partners, my friends and my family. And lastly, I had given the beautiful and precious lace to my beautiful bride moments before our wedding ceremony started. I could already feel my heart pumping so fast but then sudden ideas…
The first impression is always the most important for setting up and maintaining a relationship.…
Thao, slightly annoyed, drove, not knowing where he was going was part of the fun, he thought. “Where should we go Daisy? Where have you always wanted to go?” Thao asked not expecting an…
The morning went so fast, I was slightly nervous about seeing Josie again since it had been three months since our last encounter. I put on a t-shirt and shorts on then stood in front of the mirror as I splashed my face with water. I looked at the clock and saw it was 11:50 so I grabbed my helmet and jacket as I pushed my motorcycle out the garage. It wasn’t until I got to the street before Subway that I realised my phone had fallen out of my pocket and I had left my wallet at home. I knew then I was going to be late and Josie was going to…
Caila already had the first date breakdown where she had stronger feelings than the other women. However, there's no time to cry when a date card has arrived. The group date was about Soccer…
I thought I wasn’t going to be able to get a hold of her. I quickly ran through my list of problems. I ended up having to repeat it twice because I was talking so fast; she couldn’t understand a word I was saying. “You have to calm down sweetie.” My mom stated. I was wondering why I was hearing this so much. Did anyone realize the pressure I was under? She began to explain to me that she had taken them out of my bag that morning because she was buying new ones, which were going to be delivered by my grandmother prior to the beginning of the showcase. I smiled at how much I had overreacted. I hung up with my mom and headed to the cafeteria. I was able to eat now that that problem was solved.…
1. Punctuality. Everyone appreciates a person who values other people's time. So if you make a mark on your date (in a good way of course), make an effort to go to your meeting place as early as you can. That way, your date will feel that you are really serious with your intentions.…
Basketball is one of the most popular sports in North America. It is popular because of Basketball superstars like Michael Jordon and Magic Johnson who make the game look so easy and exciting. Although a lot of people want to play like those superstars, they don’t know how to be a good basketball player. In order to be a good basketball player one must have good ball handling, accurate shooting, and great observation.…
"Mom can you take me home?" I asked. "Sure,let's go now this place gives me the creeps,” she laughed.…
In conclusion, making a good first impression is varied. It can be difficult but with some preparations, you can make not only good but also a great first…
A few days after my birthday my best friends and I met up in Valletta to go and buy the necklace. As we were walking towards the jewellery shop we started to talk about a Rihanna concert that was going to take place in 2 months time in London. We discussed how great it would be if we go and spend 3 days in London and attend the concert, which would be the highlight of the holiday.…
‘’Thank you so much for coming. I wasn’t sure you would still want to see me after I stood you up for hours. I had the most exhausting day today, you wouldn’t believe my bad luck.’’ She looked genuinely sorry about making you wait and she was looking between the both of you for any signs of displeasure or…
Whilst rummaging through old photo albums, I came upon the photo album of mine and Christian’s wedding that was held in summer of 2012. Christian and I got married at Woodland Park, a 45-minute drive from Brighton and Hove.…