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Analiza Swot a Firmei Dedeman

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Analiza Swot a Firmei Dedeman
UNIVERSITATEA CRESTINA DIMITRIE CANTEMIR

MANAGEMENT STRATEGIC

ANALIZA SWOT A FIRMEI DEDEMAN

sub indrumarea doamnei
Gheorghiţa Căprărescu

PROIECT EXECUTAT DE

ANUL 2 FR GRUPA A

MANAGEMENT TURISTIC SI COMERCIAL

Cuprins

Descrierea organizatiei...............................................................................pag 3

Analiza SWOT...........................................................................................pag 7

Definirea problemei şi a cauzelor producerii ei.........................................pag 10

Obiective pentru soluţionarea problemei (SMART)..................................pag 14

Soluţii alternative pentru rezolvarea problemei........................................pag 16

Argumentarea şi prezentarea soluţiei optime..............................................pag 17

Rezumat .Concluzii......................................................................................pag 19

Bibliografie.....................................................................................................pag 21

Descrierea organizaţiei

Domeniu de activitate

DEDEMAN, este una dintre cele mai dinamice companii din domeniul retailului de materiale de construcţii şi pentru amenajări interioare. DEDEMAN este lider regional, în Moldova, cu planuri de extindere şi consolidare la nivel naţional.
Gama produselor comercializate este extrem de generoasă depăşind 45.000 de repere, acestea provenind de la producători naţionali sau din importuri - Franţa, Italia, Spania, Polonia, Slovacia, Germania şi China.
In continuare vom enumera principalele produse ale firmei: • Gresie, faianţă, adezivi şi accesorii: Cesarom, Mondial SA Lugoj, Ceramica Gomez SA, Embellecedores, Alfa ceramiche, Marazzi tecnica. • Amenajări interioare şi materiale de construcţii: Rigips, Grerom Ploieşti, Austroterm, Isover, Ceramica Iaşi, Bramac, Velux, EPI, Lindab, Baumit, Arthema, Helopal. • Parchet, usi de interior si exterior, lemn si metalice: BEST

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