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Analylis Primark

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Analylis Primark
PRIMARK

PRIMARK
Pay Less Look Good
MBA 4B
Shahid Ishaq Nafees Akram Shahid Rashid Rana Waheed Zafar SanaUllah Waqas Nayer Sadia Rafaqat Sana Altaf Aun Naqi Zainab Naeem 152 113 154 194 147 179 138 145 166 199

Submitted to Sir Adil Paracha

Contents
Executive Summary .................................................................................................................................... i Introduction.................................................................................................................................................. 1 Swot Analysis .............................................................................................................................................. 6 Porter‟s Five Forces ................................................................................................................................. 14

Driver of Change ...................................................................................................................................... 23 PESTEL analysis ...................................................................................................................................... 29

Key Success Factor ................................................................................................................................. 32 Scenario Planning .................................................................................................................................... 42 Internal Analysis ....................................................................................................................................... 54

TOWS ........................................................................................................................................................ 67 S PACE Matrix .......................................................................................................................................... 71

QSPM


References: ^ About us (retrieved 18 May 2010) ^ Primark oldie’s golden touch, The Times, 22 April 2007. Retrieved 28 January 2008. ^ [1] ^ a b http://www.primark.eu ^ Primark joins Ethical Trading Initiative - Press Release - ETI ^ http://www.wiaronwant.org/campaigns/supermarkets/fashion-victims/inform/16360-fashion-victimsii ^ McDougall, Dan (2009-01-11). "Primark in storm over conditions at UK supplier". The Guardian (London). http://www.guardian.co.uk/business/2009/jan/11/primark-ethical-business-living. Retrieved 2010-05-22. ^ "Ministers pressed on child labour". BBC News. 2008-06-22. http://news.bbc.co.uk/1/hi/business/7467846.stm. Retrieved 2010-05-22. ^ http://www.dowjones.de/site/2009/07/primark-founderceo-has-no-plans-to-leave-executive.html ^ http://www.saarbruecker-zeitung.de/aufmacher/lokalnews/Saarbruecken-Iren-SinnLeffers;art27857,3482748 ^ http://www.styletoday.nl/fashion/nieuws/1743/primark-nijmegen-opent-in-2013-haar-deuren^ a b http://www.mirror.co.uk/news/city-news/2009/11/04/marks-and-spencer-to-start-selling-topbrands-115875-21796883/ ^ a b http://www.ausfoodnews.com.au/2010/10/19/marks-and-spencer-may-cut-sales-of-namebrands.html ^ http://www.thefamilygp.com/M-and-S-trials-plus-fit-schoolwear-for-overweight-children.htm ^ http://health.virginmedia.com/M-and-S-trials-plus-fit-schoolwear-for-overweight-children.htm ^ http://www.lewishamilton.com/news/2009/09/mandslaunch09 ^ http://www.lewishamilton.com/news/2009/09/mandswestfields09 ^ http://www.brandrepublic.com/news/995553/M-S-supports-clothing-range-Lewis-Hamilton-JensonButton/ ^ http://www.marketingmagazine.co.uk/news/rss/995553/M-S-supports-clothing-range-LewisHamilton-Jenson-Button/ 93 ^ http://www.socialshopping.com/Marks-and-Spencer/News/M-S-Living-the-Dream-Photoshoot-Video/ ^ http://www.marksandspencer.com/Lewis-Hamilton-Biography-Living-Dream-E2-84-A2Kids/b/367651031 ^ [3] ^ http://www.bbc.co.uk/news/business-11531677 94
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