Analyse the Effectiveness of Communications Between Different Firms and the Consumer in the Mobile Devices Industry
Analyse the effectiveness of communications between different firms
and the consumer in the mobile devices industry
Abstract
This essay mainly focuses on discussing effectiveness of communications within the mobile phones industry, and takes Nokia and Apple Inc. 's cases as comparable examples. I analyse their effectiveness of communications of firm 's products, marketing and strategies, which effectively make a huge influence on the prosperity of different companies. I also make some personal predictions about the companies.
It is, in the mobile devices industry, categorized by several kinds of portable devices, like mobile computers, digital still camera (DSC), digital video camera (DVC), pager, mobile phones, personal navigation device (PND) and tablet computers.
Today, I will only focus on analysing effectiveness of communications in the mobile phones industry. The technology of communication has been developing significantly, ever since Alexander Graham Bell invented the telephone and the first hand-held mobile phone was subsequently invented by Dr. Martin Cooper of Motorola in 1973 [1]. Now mobile phones become increasingly necessary. I may say nearly everyone has cell phones up to now, which push the mobile phones market changing rapidly.
Why this market keeps dynamic and is so competitive? I will discuss the reasons for it. Firstly, manufacturers are extremely enthusiastic to distinguish their products from others. And secondly, technological innovation is developing so fast. That’s why you may easily find that different products have too much plethora of different features to push users rolling out mobile phones. So how do firms communicate better with such rapidly changing market? Take the cases of the Nokia and the Apple Inc. for example. I will firstly talk about the products and strategies of these two companies. It is clearly that marketing strategies have been fundamental for all the high-technology firms that have managed to
and the consumer in the mobile devices industry
Abstract
This essay mainly focuses on discussing effectiveness of communications within the mobile phones industry, and takes Nokia and Apple Inc. 's cases as comparable examples. I analyse their effectiveness of communications of firm 's products, marketing and strategies, which effectively make a huge influence on the prosperity of different companies. I also make some personal predictions about the companies.
It is, in the mobile devices industry, categorized by several kinds of portable devices, like mobile computers, digital still camera (DSC), digital video camera (DVC), pager, mobile phones, personal navigation device (PND) and tablet computers.
Today, I will only focus on analysing effectiveness of communications in the mobile phones industry. The technology of communication has been developing significantly, ever since Alexander Graham Bell invented the telephone and the first hand-held mobile phone was subsequently invented by Dr. Martin Cooper of Motorola in 1973 [1]. Now mobile phones become increasingly necessary. I may say nearly everyone has cell phones up to now, which push the mobile phones market changing rapidly.
Why this market keeps dynamic and is so competitive? I will discuss the reasons for it. Firstly, manufacturers are extremely enthusiastic to distinguish their products from others. And secondly, technological innovation is developing so fast. That’s why you may easily find that different products have too much plethora of different features to push users rolling out mobile phones. So how do firms communicate better with such rapidly changing market? Take the cases of the Nokia and the Apple Inc. for example. I will firstly talk about the products and strategies of these two companies. It is clearly that marketing strategies have been fundamental for all the high-technology firms that have managed to
References: 1] Heeks, Richard (2008). "Meet Marty Cooper – the inventor of the mobile phone". Source: http://news.bbc.co.uk/1/hi/programmes/click_online/8639590.stm 2] Eric Viardot, “Successful marketing strategy for high-tech firms” 3] Nokia Wikipedia. Available from http://en.wikipedia.org/wiki/Nokia 4] Melbourne Mobiles (2009) 5] “NOKIA”. Available from http://www.123HelpMe.com/view.asp?id=148991 6] “Strategy Analytics (July 29, 2011): Apple Becomes World 's Number One Smartphone Vendor in Q2 2011” 9] "AT&T: Initial demand for iPhone 4S 'extraordinary ' ". Usatoday.com. 2011-10-08. Retrieved 2011-10-15 10] “You Can 't Innovate Like Apple”