Analysis
* Agenda• The Boeing Company – Background/Five Forces Analysis• Boeing in the 1990’s• The e-Enabled Advantage• Analysis• Recommendations * 3. Boeing Through the Years g h e s June 17: Boeing unveils their new May 17: strategy “e- July 15: The July 15: Delivery of Enabled” at the Boeing Boeing enters Airbus Paris the first Airplane commercial outsold International Dec 1: Boeing 777 Company is aviation with Boeing for Air ShowJuly 28: Airbus to UnitedWorld War named the Boeing 707 the first enters the AirlinesI Begins time market 1914 1916 1917 1939 1954 1968 1970 1982 1995 1996 1999 2001 2003 2004 Sept 1: June 15: World April 29: Feb 19: Sept 11: War II Dec 15: Terrorist Jan 14: Boeing Thornton “T” The Begins Boeing Attacks on Connexion took B&W Wilson became Boeing mergers the United by Boeing Seaplane President – forced 757 with long- States begins for first to cut workforce makes its time rival commercial flight from 105,000 to first flight McDonnell service on 38,000 Douglas Lufthansa Airlines * 4. Background• Founded in 1916, Boeing’s first customer was the government of New Zealand• George Conrad Westervelt and William Boeing built planes as a hobby• The first plane, named the B&W Seaplane was used for pilot and airmail• Boeing became the largest aircraft manufacturer in the US during WWI and WWII * 5. Background• In 1954, Boeing successfully entered commercial aviation with the Boeing 707• Unfortunately, 1968 brought crisis to the aviation industry and the company was forced to lay off 60,000 employees• In the 1970’s Boeing regained profit by releasing several new 7-series models and becoming an industry leader * 6. Brand Evolution * 7. Porter’s Five Forces for the Airline Industry Low – New entrants need to invest Threat of tremendously as a substantial amount of Entry money is needed for the production of commercial airplanes.Low –The company hasthe power to negotiatethe price of supplies Suppliers Buyersdue to globaleconomies of