Analysis: Hello Giggles
Hello Giggles, an online community for women writers and artists to create and share their work, is now a part of Time Inc.
The platform for women which was launched in May 2011 and founded by actress and musician Zooey Deschanel, producer Sophia Rossi and writer Molly McAleer.
The purchase was first reported by Wall Street Journal. Although the terms of the deal were not yet disclosed, a person knowledgeable about the acquisition said that Time, Inc. shelled out around $20 million to own Hello Giggles.
Time Inc. which is based in New York has over 90 magazines under its wings is seeking to be more appealing to younger women. Thus, the reason for buying the pop-culture, lifestyle and beauty website.
The website will become a part of People
The platform for women which was launched in May 2011 and founded by actress and musician Zooey Deschanel, producer Sophia Rossi and writer Molly McAleer.
The purchase was first reported by Wall Street Journal. Although the terms of the deal were not yet disclosed, a person knowledgeable about the acquisition said that Time, Inc. shelled out around $20 million to own Hello Giggles.
Time Inc. which is based in New York has over 90 magazines under its wings is seeking to be more appealing to younger women. Thus, the reason for buying the pop-culture, lifestyle and beauty website.
The website will become a part of People