Contents
Introduction .................................................................................................................................................. 2
1. Strategic position of Apple Inc .................................................................................................................. 2
1.1 Competitive strategic position ............................................................................................................ 2
1.2 Strategic group mapping ......................................................................................................................... 4
2. External drivers of change affecting Apple’s Strategic Business Unit ....................................................... 5
2.1 PEST Analysis ....................................................................................................................................... 5
2.1.1 Political and legal drivers ............................................................................................................. 5
2.1.2 Economic factors .......................................................................................................................... 5
2.1.3 Socio-cultural factors ................................................................................................................... 6
2.1.4 Technology ................................................................................................................................... 7
2.1.5 Legal factors ................................................................................................................................. 7
2.1.6 Environment................................................................................................................................. 8
2.2 Five Forces Model
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