Analysis Of Authenticity Representation Of Rajasthan

The analysis therefore establishes that authenticity cannot be found only in the materiality or in the solid existence of the landscapes and environment. It is difficult to establish the authenticity of a particular tourist experience. As time is constantly moving it is difficult to separate out what is authentic and thus, genuine and what can be labeled as fake. The question is of its usefulness. To go back to the original form is next to impossible. The present is fused with the past. The intermixing of the two thus, makes the task extremely difficult. However, deceiving the tourists is not the force behind such endeavors. Rather, it is a marketing technique to provide people what they want, a change from their mode of living. Authenticity
It is artistically framed with the help of mass media which enables a certain interpretation of Rajasthan around the globe through a continuous feeding of information designed on these lines to circulate and permeate the collective conscience. As Harvey (1990) above suggests, this representation is important since it builds an image of the destination in the minds of the tourists as a worthwhile tourist attraction. People interested in these tours then develop an understanding of the region based on this information and expect the same when they actually live their dream of visiting such a destination. It is important that tourist expectations of the place meet the reality of the region in order to account for a satisfying and pleasurable tourism experience.

Rajasthan is a popular destination for travel and tourism and is represented as being the epitome of traditional India with its rich culture and heritage. Thus, efforts to market Rajasthan as a tourist site rely heavily on this cultural aspect to attract people across the
Accordingly then, they plan and bring out all such features designed around the consumers in their websites through a virtual representation of them. Such a representation then attracts the consumers who get sold to such websites. They not only give their consent to them but also take adequate steps towards materializing their desires by travelling to such destinations through website organizers who offer them attractive tour