Analysis of Carnival
Carnival Corporation
The proposed vision statement
“ We will passionately strike for global vacation leader by offer the distinctive vacation experience that cater to the variety of vacationer lifestyle and budget at an outstanding value.
We also committed to create strong bond of relationship with our prestigious stakeholder group by prioritize their need.”
The direction of Carnival Corporation to achieve its vision is to serve the cruise ship industry in global platform. The positioning of the vacation service is perceived as distinctive and exceptional. To become the global vacation leader is the priority for manager to direct their effort and making decision. The proposed vision statement will address the concern on long term interest of stakeholder by placing stakeholder’s need at the top position in order to create strong bond of relationship with them. The statement inspire by focus on brand loyalty and the emotional wording will create the motivational effect. Last, the vision statement is feasible since Carnival Corporation is the largest and most successful cruise line in the world with adequate resource such as experience management team, operating 81 cruise ships asset with more than hundred thousand passenger capacity, 11.7% quarterly revenue growth rate, strong brand name and so on.
Current mission statement
“ Our mission is to deliver exceptional vacation experiences through the world 's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. “
Based on my review, the target market of Carnival Corporation is North American cruise market which include vacationers in every tier of the cruise market, such as: different budget, itinerary, geography, demographics or psychographics. The services offer by them is cruise line service that provide customer exceptional vacation experience. They use their world’s best-known cruise brands to pleasing customers.
The proposed vision statement
“ We will passionately strike for global vacation leader by offer the distinctive vacation experience that cater to the variety of vacationer lifestyle and budget at an outstanding value.
We also committed to create strong bond of relationship with our prestigious stakeholder group by prioritize their need.”
The direction of Carnival Corporation to achieve its vision is to serve the cruise ship industry in global platform. The positioning of the vacation service is perceived as distinctive and exceptional. To become the global vacation leader is the priority for manager to direct their effort and making decision. The proposed vision statement will address the concern on long term interest of stakeholder by placing stakeholder’s need at the top position in order to create strong bond of relationship with them. The statement inspire by focus on brand loyalty and the emotional wording will create the motivational effect. Last, the vision statement is feasible since Carnival Corporation is the largest and most successful cruise line in the world with adequate resource such as experience management team, operating 81 cruise ships asset with more than hundred thousand passenger capacity, 11.7% quarterly revenue growth rate, strong brand name and so on.
Current mission statement
“ Our mission is to deliver exceptional vacation experiences through the world 's best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea. “
Based on my review, the target market of Carnival Corporation is North American cruise market which include vacationers in every tier of the cruise market, such as: different budget, itinerary, geography, demographics or psychographics. The services offer by them is cruise line service that provide customer exceptional vacation experience. They use their world’s best-known cruise brands to pleasing customers.