Analysis Of Cocoa Brown One Hour Tan

A product is anything that can be offered to a market that might satisfy a want or need. In retail, products are called merchandise. In manufacturing, products are purchased as raw materials and sold as finished goods. Cocoa Brown One Hour Tan is a tangible, non-durable product that can be bought in pharmacies nationwide as well as Penneys. The tan is foaming mousse, dark in colour and light in smell. It’s dispersed from a white plastic nozzle and a steel canister. However, it is not water resistant on the skin once it is applied, causing it to streak and thus is intangible.
• Product Life Cycle; The product life cycle is an important concept in marketing. It describes the steps a product goes through from when it was first thought of until
Companies sell multiple product lines under their various brands. Companies often expand their offerings by adding to existing product lines, because consumers are more likely to purchase products from brands with which they are already familiar. This keeps a brand innovative and exciting for the customer as they feel there is something new constantly coming that they can purchase and talk about. It keeps the company fresh and vibrant. (Business Dictionary, 2017) In terms of Cocoa Brown Tan, the brand has brought out five different tan products; a One Hour Tan, a spray for legs, a Day to Night Tan and a Chocolate Whip Tinted Moisturiser and Tanning Wipes. However, the brand realised that they would have to expand past tanning in order to make expediential revenue. Soon, they brought out body scrub, called “Tough Stuff” which has micro beads and is pink in colour. Shortly after, a liquid highlighter, “Golden Goddess” was created. Due to the roaring success of this product, the brand produced two more shades, “Rose Gold Goddess Oil” and “Ice Goddess Oil”. However, the expansion did not stop there. Hair products were being produced that would be “kind and friendly to all scalps and hair”. The “Kind Shampoo and Conditioner” were created after Marissa Carter, the creator, found it hard to find a shampoo and conditioner to use daily on her extensions so she created
Pricing is difficult and must reflect supply and demand relationship. Pricing a product too high or too low could mean lost sales for the organisation. Price is defined as a value that will purchase a finite quantity, weight, or other measure of a good or service. As consideration is given in exchange for transfer of ownership, price forms the essential basis of commercial transactions. It may be fixed by a contract, left to be determined by an agreed upon formula at a future date, or discovered or negotiated during the course of dealings between the parties involved. In commerce, price is determined by what a buyer is willing to pay, a seller is willing to accept, and the competition is allowing to be charged. With product, promotion, and place of marketing mix, it is one of the business variables over which organizations can exercise some degree of control. (Business Dictionary, 2017) A distinct part of the Cocoa Brown brand is that it is affordable. The Cocoa Brown products are sold in Penneys – a stereotypically cheap and affordable retailer. The cost of a bottle of the One Hour Tan is €7.00, which compared to most other tans on the market, is a steal. This ensures that every socio-economical class and group can purchase the tan, causing the profits to be higher than many other products. The attractive price can cause people to purchase one or more as they feel it is a