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Analysis of companies
Introduction:
Sushi King.
Sushi King first opened their doors in 1995, pioneering a new era of Japanese cuisine in Malaysia with their unique ‘Kaiten Sushi’ or ‘Revolving Sushi’ with quick service restaurant concept. Offering a wide variety of sushi along with an expansive menu of other Japanese food at affordable prices in a friendly, cosy environment, Sushi King quickly gained popularity to become a favourite amongst locals and foreigners alike.
From a single outlet in Kuala Lumpur, they have grown to encompass over 80 (and counting) restaurants nationwide, distinguishing themselves as the largest sushi chain of restaurants in the country.

The novelty, affordability and efficiency of Sushi King restaurants proved to be our distinctive advantage; their specially equipped sushi-making machines and conveyor system showcasing quality sushi in a hygienic environment, as Sushi King offer quick and fresh food to suit today’s fast pace of life. The unique experience of selecting from a variety of sushi dishes on the revolving conveyor belt at leisure has attracted a wide variety of customers from all walks of life, from Japanese tourists and expatriates to even those initially unfamiliar with Japanese cuisine.

Today, Sushi King have expanded their expertise to include specialised catering services for a variety of events and functions. As Sushi King continue to grow, they set their sights on further regional and eventually international expansion.

Sakae Sushi.

Sakae Sushi (Kanji: 栄寿司) is a restaurant chain based in Singapore serving Japanese cuisine, and is the flagship brand of Apex-Pal International Ltd. Aimed at the low to mid-level pricing market, it offers sushi, sashimi, teppanyaki, yakimono, nabemono, tempura, agemono, ramen, udon, soba and donburi served either à la carte or via a sushi conveyor belt.

The chain has 40 outlets in Singapore, 15 of which are in the suburban areas. Its first outlet was opened in Raffles Place in September 1997, and

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