| Chapter Name : Chapter No: |
|Executive Summary 07 |
|1) Introduction to the subject 08 |
|1.1) Theoretical foundation 09 |
| |
|1.2) Review of literature 10 |
| |
|1.3) Review analysis 12 |
|2) Introduction of the industry 14 |
|2.1) Overview of industry 15 |
| |
|2.2) Company profile 20 |
| |
|2.3) History of the company 26
Bibliography: “Refferece to books” • Kotler , P.(2007), Marketing Management, Pearson Publishers Ltd., New Delhi • Malhotra, N.K.(2006), Marketing Research, Pearson Publishers Ltd., New Delhi “Reference to websites”