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Analysis Of Dove Real Beauty Backlash By Jennifer Pozner

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Analysis Of Dove Real Beauty Backlash By Jennifer Pozner
In Jennifer L. Pozner’s, “Dove’s “Real Beauty” Backlash” she discusses the problems that have occurred since the release of the “Real Beauty” campaign. Pozner begins her essay by setting up a scene at Madison Avenue, where she claims ads there objectify women and the products don’t; unlike Dove’s new “firming crèmes”, which objectify women. She illustrates an ad of a smiling diverse group of healthy, beautiful and voluptuous women that are happy with the way they look. However the ads for their new product that will help “correct” the pesky problem areas; makes Dove sound hypocritical since their whole campaign is about loving yourself the way you are naturally. So having products that rid of problem areas, basically send the message “love
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