INTRODUCTION .................................................................................................................. 1 THE HAYES AND WHEELWRIGHT MODEL................................................................... 3 ANALYSIS OF EMIRATES AIRLINES USING HAYES AND WHEELWRIGHT MODEL. ................................................................................................................................. 5 Relationship with internal and external customers .................................................... 5 Understanding and knowledge of operations practice. .............................................. 7 Linking operations processes and resources with competitive strategy. ................... 7 Innovation within the operations. .............................................................................. 8 CONCLUSION....................................................................................................................... 9 Appendix 1.............................................................................................................................. 9 Appendix 2............................................................................................................................ 10 REFERENCES ..................................................................................................................... 12
INTRODUCTION
Air travel is a large and growing industry. It facilitates economic growth, world trade, international investment and tourism.
This industry has gone through a major revolution in the last few decades and it has indeed revolutionized the transportation industry a great deal. Herewith we will look into Emirates Airline, the gem of the Middle East airline sector and analyze it using the Hayes and Wheelwright model. Emirates airline is one of the fastest-growing and most profitable airlines in the world. The airline started just over 25 years ago in Dubai, United Arab
References: Hayes, R., Pisano, P., Upton, D. and Wheelwright S. (2005). Operations, Strategy and Technology: Pursuing the competitive edge. New York: John Wiley & Sons. Hayes, R. & Wheelwright, S. (1984). Restoring our competing edge: Competing through Manufacturing. New York: John Wiley & Sons. Barnes, D. (2008). Operations Management: An International Perspective. London: Cengage learning Inc. Slack, N. Chambers, S. Johnston, R and Betts, A. (2009). Operations and Process Management: Principles and Practice for Strategic Impact. FT Prentice Hall. Hum, S. H. (2000) A Hayes-Wheelwright framework approach for strategic management of third party logistics services’. Integrated Manufacturing Systems, 11 (2) 132-137 Hollins, B. & Shinkins, S. (2006). Managing Service Operations: Design and Implementation. Sage Publications Ltd. www.Emirates .com www.Emirates-holidays .com www.skywards.com www.theemiratesgroup.com http://www.flightglobal.com/articles/2010/07/21/344882/farnborough-emirates-to-fit-90a380s-with-onair-connectivity.html http://www.arabianbusiness.com/518394-no-repeat-of-heathrows-t5-disaster-says-dubai. Page 11