Analysis of Ferrari World
SWOT analysis of Ferrari World
Strengths
First of all, Ferrari World is the biggest and largest indoor theme park in the world. It is around 25 square kilometers Ferrari World Abu Dhabi has already garnered a tremendous amount of global attention. Guests from more than 50 countries have visited the Park, as well as in excess of 1,000 travel agents and around 2,000 media representatives who have flocked to Ferrari World Abu Dhabi as the first ever Ferrari theme park gains international notoriety.
The state-of-the-art rides at the Park provide a unique experience which brings Ferrari’s spirit to a wide audience, exemplified by family friendly attractions such as Speed of Magic, one of the most technically advanced 4-D attractions in the world and the adrenalin pumping Formula Rossa, the world’s fastest roller coaster. In addition to the 20 Ferrari-inspired rides and attractions on offer, stores and restaurants have gained equal popularity. Guests have snapped up the official Ferrari World Abu Dhabi products as a memory of the experience, and have made its Ferrari Store emerge as the best performer of all the Stores worldwide. Guests have also enjoyed the real Italian experience through special set menus based on the authentic ingredients from Emilia-Romagna, the region of the home of Ferrari, and the only certified Napolitana pizza in the Middle East.
On this 100th day, guests will be able to see the world premiere of the FF, the revolutionary Ferrari 12-cylinder four-seater with four-wheel drive, broadcast live in Cinema Maranello. This follows some amazing Ferrari moments in which guests to the Park also had the opportunity to experience the Grand Opening ceremony, which included an amazing multimedia show in front of HH Sheikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces as well as Ferrari Chairman Luca di Montezemolo; and most recently the real time streaming of the launch of the 2011 Ferrari F1™
Strengths
First of all, Ferrari World is the biggest and largest indoor theme park in the world. It is around 25 square kilometers Ferrari World Abu Dhabi has already garnered a tremendous amount of global attention. Guests from more than 50 countries have visited the Park, as well as in excess of 1,000 travel agents and around 2,000 media representatives who have flocked to Ferrari World Abu Dhabi as the first ever Ferrari theme park gains international notoriety.
The state-of-the-art rides at the Park provide a unique experience which brings Ferrari’s spirit to a wide audience, exemplified by family friendly attractions such as Speed of Magic, one of the most technically advanced 4-D attractions in the world and the adrenalin pumping Formula Rossa, the world’s fastest roller coaster. In addition to the 20 Ferrari-inspired rides and attractions on offer, stores and restaurants have gained equal popularity. Guests have snapped up the official Ferrari World Abu Dhabi products as a memory of the experience, and have made its Ferrari Store emerge as the best performer of all the Stores worldwide. Guests have also enjoyed the real Italian experience through special set menus based on the authentic ingredients from Emilia-Romagna, the region of the home of Ferrari, and the only certified Napolitana pizza in the Middle East.
On this 100th day, guests will be able to see the world premiere of the FF, the revolutionary Ferrari 12-cylinder four-seater with four-wheel drive, broadcast live in Cinema Maranello. This follows some amazing Ferrari moments in which guests to the Park also had the opportunity to experience the Grand Opening ceremony, which included an amazing multimedia show in front of HH Sheikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces as well as Ferrari Chairman Luca di Montezemolo; and most recently the real time streaming of the launch of the 2011 Ferrari F1™