Analysis Of Hotel Equatorial Malacca

1.0 Executive Summary

In this report we have chosen Hotel Equatorial Malacca to do our market plan. Hotel Equatorial has 3 branches in Malaysia such as Kuala Lumpur, Penang and Malacca. These 3 state is very familiar for tourist where they always have a vacation over here. Especially Malacca state is one of the best tourism and heritage area. Hotel Equatorial Malacca has located in the center of the Malacca town which is nearby A’Famosa and St. Paul’s Hill. So that, we would like to suggest and do some market plan for this hotel services for betterment.
In the first part of the report we have discussed about the company analysis which is includes about the location and the packages provided for business people and wedding couple since this
In addition, they have five restaurants serving a range of delicious international and local cuisine including authentic Peranakan cuisine featuring recipes handed down from generation to generation. Luxurious buffet spreads and tasty street food round up the hotel’s gastronomical offering. There's also a spa with hot tubs and saunas, plus a tennis court and an outdoor pool.
Hotel Equatorial has the largest ballroom in Malacca. Hotel Equatorial Malacca has provided many package for the Meeting and Banquet such as Full day meeting package, Full day meeting package without lunch, Half day meeting package, Half day meeting package without lunch, Banquet and Catering where customers can choose as their budget and convenience. Each package has its goods and service tax which was effective from 1st April 2015.
Moreover, Hotel Equatorial Malacca also is a wedding specialist. Hotel Equatorial provides top-notch Wedding Specialist Services to ensure you can focus on other aspects of your wedding. They have some package for the wedding planning where customers can choose according to their budget such as Silver package, Gold package and Platinum
Distribution Channel
In this modern era, almost everything we can do through online where it can be save our time and cost. Hotel Equatorial Malacca’s main marketing channel is online reservation through Agoda.com, Trip Advisor and Travelocity.com. Hotel Equatorial Malacca has its own website to let their customers to gain more information about their services and promotions. They also have newsletter services where customers can sign up for it and automatically received the Hotel’s new packages and promotion to their mails. By doing online enquiry and reservation customers from various region can easily obtain information and do instant booking for the rooms or for any other services provided by Hotel Equatorial