Analysis of Internal Environment of Digi Berhad
Analysis of Internal Environment of Digi Berhad
5.1 McKinsey’s 7s Model
Digi’s strengths and weaknesses can be identified by looking at their internal environment. McKinsey’s 7s model is one of the most significant analysis can be used as a tool to analyze the internal environment of Digi. This model compresses seven main elements which includes strategy, structure, systems, shared values, skills, style and staff.
a) Shared Value
Shared value which basically what the organization stand for. DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. Digi creates value for their customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.
Digi aspires to be the Industry Shaper by taking leadership positions through series of innovative value propositions, simplicity and excellent execution.
b) Strategy
Digi’s corporate responsibility (CR) strategy addresses the four pillars are environment, community, marketplace and workplace. Their focus areas are minimising their environmental footprint; engaging with community; driving integrity and empowerment in their workplace and market place
There are few key strategies being set by the company:-
i. Cost efficiency- by being a cost-efficient mobile operator will help them to keep their operational costs down ii. Continuous investments- Continuous efforts being made for network expansion and coverage quality, to deliver innovative services and broadband packages iii. Excellent customer experience - Capitalise on their momentum as net gainer in Mobile Number Portability (MNP) through excellent customer experience
There are also other strategies in order for Digi to creat a strong brand value. A strong brand with consistent values that resonates with customers
5.1 McKinsey’s 7s Model
Digi’s strengths and weaknesses can be identified by looking at their internal environment. McKinsey’s 7s model is one of the most significant analysis can be used as a tool to analyze the internal environment of Digi. This model compresses seven main elements which includes strategy, structure, systems, shared values, skills, style and staff.
a) Shared Value
Shared value which basically what the organization stand for. DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. Digi creates value for their customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.
Digi aspires to be the Industry Shaper by taking leadership positions through series of innovative value propositions, simplicity and excellent execution.
b) Strategy
Digi’s corporate responsibility (CR) strategy addresses the four pillars are environment, community, marketplace and workplace. Their focus areas are minimising their environmental footprint; engaging with community; driving integrity and empowerment in their workplace and market place
There are few key strategies being set by the company:-
i. Cost efficiency- by being a cost-efficient mobile operator will help them to keep their operational costs down ii. Continuous investments- Continuous efforts being made for network expansion and coverage quality, to deliver innovative services and broadband packages iii. Excellent customer experience - Capitalise on their momentum as net gainer in Mobile Number Portability (MNP) through excellent customer experience
There are also other strategies in order for Digi to creat a strong brand value. A strong brand with consistent values that resonates with customers