Analysis of Interpersonal Function in Advertising
Introduction
Among all the commercial discoursed, advertising discourse is the most contacted discourse in our daily-life. Analysis of the english advertisement is a good way for English students to apply their learning to real-life. However, English advertising discourse is complex to analyze for its freely writing patterns and elliptical clauses. On one hand, most of books for linguistics do not focus on the analysis of advertising discourse; on the other hand, most of business books pay attention to the commercial function of advertisements instead of studying it as a discourse. In this situation, studying of it is ignored by both English culture students and English business majors. This thesis aims to give a general analysis on the interpersonal function of English advertising discourse. The study is done by lots of statistic which combines to the Interpersonal Function mentioned by Halliday on his Functional Grammar. In the subsequent chapters I will explain Interpersonal Function in Halliday¡¯s theory, then study how advertisements realize interpersonal function by the theory and other elements which I find in my studying.
1£®Introduction of interpersonal function.
1.1 A brief introduction of systemic-function grammar.
According to Halliday(1985), Systemic-Functional Grammar has two components: SYSTEMIC GRAMMAR and FUNCTIONAL GRAMMAR. They are two inseparable parts for an integral framework of linguistic theory. Systemic grammar aims to explain the internal relations in language as a system network, or meaning potential. And this network consists of subsystems from which language users make choices. Functional grammar aims to reveal that language is a means of social interaction, based on the position that language system and the forms that make it up are inescapably determined by the uses or functions which they serve. He proposes three meta function of functional grammar: the ideational function, the interpersonal function, and the textual function.
1.2
Among all the commercial discoursed, advertising discourse is the most contacted discourse in our daily-life. Analysis of the english advertisement is a good way for English students to apply their learning to real-life. However, English advertising discourse is complex to analyze for its freely writing patterns and elliptical clauses. On one hand, most of books for linguistics do not focus on the analysis of advertising discourse; on the other hand, most of business books pay attention to the commercial function of advertisements instead of studying it as a discourse. In this situation, studying of it is ignored by both English culture students and English business majors. This thesis aims to give a general analysis on the interpersonal function of English advertising discourse. The study is done by lots of statistic which combines to the Interpersonal Function mentioned by Halliday on his Functional Grammar. In the subsequent chapters I will explain Interpersonal Function in Halliday¡¯s theory, then study how advertisements realize interpersonal function by the theory and other elements which I find in my studying.
1£®Introduction of interpersonal function.
1.1 A brief introduction of systemic-function grammar.
According to Halliday(1985), Systemic-Functional Grammar has two components: SYSTEMIC GRAMMAR and FUNCTIONAL GRAMMAR. They are two inseparable parts for an integral framework of linguistic theory. Systemic grammar aims to explain the internal relations in language as a system network, or meaning potential. And this network consists of subsystems from which language users make choices. Functional grammar aims to reveal that language is a means of social interaction, based on the position that language system and the forms that make it up are inescapably determined by the uses or functions which they serve. He proposes three meta function of functional grammar: the ideational function, the interpersonal function, and the textual function.
1.2
References: (9th edition)[M]. ±±¾©£º±±¾©´óѧ³ö°æÉç.(2001) 5. ºú׳÷ë 6. ºú׳÷ë. Linguistics. A Course Book (2nd edition) [M]. ±±¾©£º±±¾©´óѧ³ö°æÉç, 2001. 7. ºú׳÷ë. ÓïÑÔѧ½Ì³Ì (µÚ¶þ°æ)[M]. ±±¾©£º±±¾©´óѧ³ö°æÉç, 2001. 9. »Æ¹úÎÄ. Óïƪ·ÖÎöµÄÀíÂÛÓëʵ¼ù¡ª¡ª¹ã¸æÓïƪÑо¿[M]. ÉϺ££ºÉϺ£ÍâÓï½ÌÓý³ö°æÉç, 2001.