Analysis Of Kellogg's And Nestle Companies

The paper aims at investigating the investment potential of Kellogg’s and Nestle Companies. Kellogg’s is a multinational Company that manufactures products like cereals, frozen foods and snacks, drinks, bars, corn pops and such. Kellogg’s headquarters is situated in Michigan City in the United States and has over 185 branches that are distributed on all the continents (Kellogg: History 2014). On the other hand, Nestle Company is the largest food and beverage firm in the world whose headquarters is based in Vevey Switzerland and with branches many well distributed in 197 countries, (Nestle: Annual Report 2014).
The scope of the analysis includes an analysis of how Kellogg’s and Nestle Companies are progressing in the market they exist. It is through the help of a careful and thorough analysis of the two companies’ market types, elasticity indicators, competition, and market potential for future growth of Kellogg’s and Nestle companies that a conclusion and recommendation of the better of them to invest is derived.
Kellogg’s Vs Nestle 5 2.0 EXAMINING VARIOUS MARKET ELASTICITIES
Hershey is purely a confectionery company with very successful brands such as Hershey’s Kisses, York Peppermint patties, and Kit Kats. Mars, Inc. is another company that highly competes with Nestle Company. Mars, Inc. manufactures pet care products, drinks, food, confections and healthcare products. The popular brands for Mars Inc. include Snickers, Milky Way and M & M’s. Mars Inc. Company highly specializes in the strategy of differentiation and brand positioning in its lines of sugar and confectionary products. Cadbury (Kraft Foods) is also a very big company that operates in many similar segments with Nestle Company (Nestle Company, 2015). It manufactures products such as biscuits, beverages, cheese, confectionery and convenient meals, with notable brands