Analysis of Lenovo Globalization Strategy

Vol. 8, No. 2, 2012, pp. 86-89 DOI:10.3968/j.css.1923669720120802.1744

Canadian Social Science

ISSN 1712-8056[Print] ISSN 1923-6697[Online] www.cscanada.net www.cscanada.org

Analysis of Lenovo Globalization Strategy and Enlightenment to Chinese Enterprises
ANALYSE DE LA STRATEGIE DE LA MONDIALISATION ET DE L’ILLUMINATION DE LENOVO AUX ENTREPRISES CHINOISES

SUN Jing1,*

1 *

Business Management School, Shenyang University, Shenyang, China. Corresponding author.

Received 9 January 2012; accepted 5 April 2012.

SUN Jing (2012). Analysis of Lenovo Globalization Strategy and Enlightenment to Chinese Enterprises. Canadian Social Science, 8 (2), 86-89. Available from URL: http://www.cscanada. net/index.php/css/article/view/j.css.1923669720120802.1744 DOI: http://dx.doi.org/10.3968/j.css.1923669720120802.1744

Abstract
In the “global economy” background, corporate globalization is the trend. Focus of Enterprise globalization is that enterprises to choose a good globalization strategy. This thesis to associative Lenovo enterprises as example, highlights from Chinese companies to global enterprises experience and strategic choice of Lenovo, careful study on Lenovo’s globalization strategy--investment strategy, brand strategy, marketing strategy, intellectual property strategies, and analysis of the enlightenment from Lenovo’s globalization strategies for Chinese companies. Key words: Lenovo; Globalization strategies; Economic globalization

1. INTRODUCTION TO LENOVO
Lenovo Group was founded by 11 scientific and technical perople of Chinese Academy of Sciences investing 200,000 yuan RMBin 1984, in over 10 years, Lenovo Group has always been adhering to the “allow users to better” philosophy, has always been to provide with the newest and best technology products for Chinese customers, promoting the development of China’s information industry. During the development of the company, Lenovo always carrying out innovation, achieving a number of

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