On April 3rd, 1963, the Birmingham campaign began and people were protesting against racism and injustice. The non-violent campaign was coordinated by King's Southern Christian Leadership Conference and Alabama Christian Movement for Human Rights. However, King was roughly arrested with other main leaders of the campaign on April 12th for disobeying the rules of “no parading, demonstrating, boycotting, trespassing and picketing”. While jailed, King read a letter (“A call for unity”) written by eight white Alabama clergymen against King and his methods from the newspaper. In the letter, the clergymen stated that the campaign were "directed and led in part by outsiders," urging activists to use the courts if rights were being denied rather than to protest. The letter provoked King and “the Letter from Birmingham jail” was a written response to the white clergy men and to defend the strategy of non-violent protesting. Throughout the letter, King used many stylistic writing elements and effective emotional appealing to make people want to join his case.…