Analysis of Local Event: Botanic to Bridge
ABSTRACT
This report analyses the Botanic to Bridge fun run, a local fundraising event in the city of Gladstone. This analysis will help highlight the inner workings of local events and how they are implemented. Both the Communications and Media Specialist and the Communications and Public Relations Manager for the event were contacted, with both supplying great amounts of information about the event, including the logistics of the event, the use of an Event Management Plan to minimise associated risks and the staffing requirements. It was found however that due to the regulations of the Gladstone Ports Corporation, no information could be given on the budgetary requirements, leaving a gap in the analysis of this event. Although no budget could be given, information was found on how the event is funded, with a huge importance put on sponsors. The elements of the Promotions Mix used throughout the promotion of the Botanic to Bridge are also analysed, as well as the successfulness of such advertisements. Lastly, suggestions are made as to how event organisers could improve the event, such as a greater focus on entertainment for the children involved.
INTRO
The Botanic to Bridge is a local fun run that was first presented to the city of Gladstone as ‘an occasion for all ages, where participants ran, walked, danced or jogged their way along the route’(Jane MacDonald 2013, pers. comm., August 31st). The Gladstone Ports Corporation’s first Botanic to Bridge took place in 2010 with the intention to promote a healthy lifestyle while raising funds that would help in giving back to the community. Although the Gladstone Ports Corporation is the head of this event, j2 Creative Industries is also employed to help with both the planning and the implementation of the event.
This report will analyse the logistical requirements of the this event, the potential risks involved, staffing requirements, budgetary requirements and elements of the Promotions Mix involved in
This report analyses the Botanic to Bridge fun run, a local fundraising event in the city of Gladstone. This analysis will help highlight the inner workings of local events and how they are implemented. Both the Communications and Media Specialist and the Communications and Public Relations Manager for the event were contacted, with both supplying great amounts of information about the event, including the logistics of the event, the use of an Event Management Plan to minimise associated risks and the staffing requirements. It was found however that due to the regulations of the Gladstone Ports Corporation, no information could be given on the budgetary requirements, leaving a gap in the analysis of this event. Although no budget could be given, information was found on how the event is funded, with a huge importance put on sponsors. The elements of the Promotions Mix used throughout the promotion of the Botanic to Bridge are also analysed, as well as the successfulness of such advertisements. Lastly, suggestions are made as to how event organisers could improve the event, such as a greater focus on entertainment for the children involved.
INTRO
The Botanic to Bridge is a local fun run that was first presented to the city of Gladstone as ‘an occasion for all ages, where participants ran, walked, danced or jogged their way along the route’(Jane MacDonald 2013, pers. comm., August 31st). The Gladstone Ports Corporation’s first Botanic to Bridge took place in 2010 with the intention to promote a healthy lifestyle while raising funds that would help in giving back to the community. Although the Gladstone Ports Corporation is the head of this event, j2 Creative Industries is also employed to help with both the planning and the implementation of the event.
This report will analyse the logistical requirements of the this event, the potential risks involved, staffing requirements, budgetary requirements and elements of the Promotions Mix involved in