Analysis Of Orgapure Baker Company

Implement and monitor marketing activities
Assessment Task 2: Project – Plan promotional activities
Summarized marketing plan for Orgapure Baker Company
As Australian people are getting concern about their health, they start looking for organic products that are healthier and may improve their daily performance, plus positive impact on the environment, thus Orgapure Bakery Company has identify this opportunity and starting to set up business in making and selling organic bread .Orgapure Bakery Company being launched at Mebourne, Australia in year 2014, and has become the first organic bakery in Melbourne. Orgapure Baker Company market and promote it products through web pages, social media, and advertising on public transport such as train,
A brief overview of your company’s Marketing Plan, including marketing objectives and performancetargets to staff.
Orgapure Baker Company’s marketing objectives:
• To rise Orgapure Baker Company’s productand brand awareness to 20% by end of year 2016, by bringing and introducing Orgapure Baker Company and its products to the market
• Become top of the organic bakery’s brand among bakery in Australia within 3 years , with the expansion of six Orgapure Baker Company’s outlets, which leads to the growth of market share by 30%
• To increase new customers who buying Orgapure Baker Company’s products and turn into loyal and long-term customers, which leads to the increase of sales by 30% in 6 months time

Performance targets to
Quality of the products like freshness and ingredients will be strictly undergoing control in order to ensure the nature and the good condition of the products. Other than that, to make sure the better and good taste of the products in order to change the perception of the customers who think that organic food will have lower and lesser taste compare to conventional food
Price Orgapure Baker Company will set the products’ price at a premium price which is between $6-$8 dollar for each piece of freshly baked organic bread, sandwiches, croissants, cakes, and bagels. The high prices represent the high quality of the products and are being assured of its nutritional value, healthiness or safety. For special cases, customers who are spending over $150 of products are entitled to a 10% discount. Half pricing offered will be apply to all products after 6pm in order to clear off the leftover