Analysis of Positioning & Social Media Strategies for Protagonist of General Election 2014
BONAFIDE CERTIFICATE
This is to certify that Project Entitled “Analysis of positioning and social media strategy for the protagonist of the General election 2014” is successfully done by Sukhveer Rana, Ashutosh Jangid and Prachir Beriwal, during the Third Trimester as part of the course curriculum of the Post Graduate Diploma in Management (E-Business) through the Prin. L. N. Welingkar Institute of Management Development & Research, Bangalore.
This project in general is done under my guidance.
I wish them All the Best for future!
Prof. Soumyadip Pal
Faculty of Marketing
Welingkar Institute of Management, Bangalore
ACKNOWLEDGEMENT
I would like to extend my deep sense of gratitude to Prof. Geetha Heggde and Prof. Soumyadip Pal, Welingkar Institute of Management, Bangalore my project mentor.
During the course of this study, many useful suggestions and constructive criticism came across which really helped me a lot in giving this project a professional look. I am indeed very thankful to her for giving me an opportunity to work on this project.
I am sure the immense learning that I have had from this project would help me stand in good stead in the future.
I extend my heartiest thanks to all those persons whose willing cooperation led to the timely completion of the project. Also I would like to thank all those who have helped me directly or indirectly in completing the project.
In completing this study, I did my level best correcting my shortcomings to possible extent and I sincerely hope that this report will serve its purpose.
Introduction
This report contains the in depth analysis of the positioning and social media strategies for the top protagonists of general election 2014 in India. There are 3 top protagonists who are contender of Prime Ministerial Candidature; they are Mr. Narendra Modi, Mr. Arvind Kejriwal, and Mr. Rahul Gandhi.
We have analysed the strategies deployed
This is to certify that Project Entitled “Analysis of positioning and social media strategy for the protagonist of the General election 2014” is successfully done by Sukhveer Rana, Ashutosh Jangid and Prachir Beriwal, during the Third Trimester as part of the course curriculum of the Post Graduate Diploma in Management (E-Business) through the Prin. L. N. Welingkar Institute of Management Development & Research, Bangalore.
This project in general is done under my guidance.
I wish them All the Best for future!
Prof. Soumyadip Pal
Faculty of Marketing
Welingkar Institute of Management, Bangalore
ACKNOWLEDGEMENT
I would like to extend my deep sense of gratitude to Prof. Geetha Heggde and Prof. Soumyadip Pal, Welingkar Institute of Management, Bangalore my project mentor.
During the course of this study, many useful suggestions and constructive criticism came across which really helped me a lot in giving this project a professional look. I am indeed very thankful to her for giving me an opportunity to work on this project.
I am sure the immense learning that I have had from this project would help me stand in good stead in the future.
I extend my heartiest thanks to all those persons whose willing cooperation led to the timely completion of the project. Also I would like to thank all those who have helped me directly or indirectly in completing the project.
In completing this study, I did my level best correcting my shortcomings to possible extent and I sincerely hope that this report will serve its purpose.
Introduction
This report contains the in depth analysis of the positioning and social media strategies for the top protagonists of general election 2014 in India. There are 3 top protagonists who are contender of Prime Ministerial Candidature; they are Mr. Narendra Modi, Mr. Arvind Kejriwal, and Mr. Rahul Gandhi.
We have analysed the strategies deployed