Analysis of Potential Markets for Company a
Analysis of Potential Markets for Company A
Abstract
This research article will try to make a detailed analysis of the business culture of China, India, Brazil and Nigeria, in order to provide more information for the decision-making of the company A, which is famous shoe maker, located in Northampton, the United Kingdom, as an essential part of its international expansion. Literature review will be adopted as the research method, to gather the secondary data, for the analysis and discussion. It reaches the conclusion that before the investment of A in the Chinese market, it is necessary for the mangers to have a better understanding of the cultural differences in the four different countries, including China, India, Brazil and Nigeria. In order to expand the profit margin, the company A should enter into the market of China and India, to maximize the profitability for stakeholders. Table of Content
1.0 Introduction 4
2.0 Literature review 5
2.2 High and low context cultures 8
2.3 The seven dimensions of culture 9
3.0 Discussion 9
3.1 Comparison between Britain and China 9
3.2 Comparison between Britain and India 11
3.3 Comparison between Britain and Brazil 12
3.4 Comparison between Britain and Nigeria 13
4.0 Recommendations 14
5.0 Conclusion 15
Reference 16
1.0 Introduction
Company A is a shoe manufacturing company, located in Northampton, the United Kingdom. The products of company A have been sold in various cities of the UK. Company A has taken up nearly 30% of the British shoe market, with nearly 800 employees, who have been selected through the strict recruitment procedure. What is more, after the recruitment, all the employees have been well trained. However, with the development of globalization, the competition in the domestic market has been much more fierce, while the market share of company A has been reduced, due to the entry of foreign competitors. In order to expand the profit margin, company A made the decision
Abstract
This research article will try to make a detailed analysis of the business culture of China, India, Brazil and Nigeria, in order to provide more information for the decision-making of the company A, which is famous shoe maker, located in Northampton, the United Kingdom, as an essential part of its international expansion. Literature review will be adopted as the research method, to gather the secondary data, for the analysis and discussion. It reaches the conclusion that before the investment of A in the Chinese market, it is necessary for the mangers to have a better understanding of the cultural differences in the four different countries, including China, India, Brazil and Nigeria. In order to expand the profit margin, the company A should enter into the market of China and India, to maximize the profitability for stakeholders. Table of Content
1.0 Introduction 4
2.0 Literature review 5
2.2 High and low context cultures 8
2.3 The seven dimensions of culture 9
3.0 Discussion 9
3.1 Comparison between Britain and China 9
3.2 Comparison between Britain and India 11
3.3 Comparison between Britain and Brazil 12
3.4 Comparison between Britain and Nigeria 13
4.0 Recommendations 14
5.0 Conclusion 15
Reference 16
1.0 Introduction
Company A is a shoe manufacturing company, located in Northampton, the United Kingdom. The products of company A have been sold in various cities of the UK. Company A has taken up nearly 30% of the British shoe market, with nearly 800 employees, who have been selected through the strict recruitment procedure. What is more, after the recruitment, all the employees have been well trained. However, with the development of globalization, the competition in the domestic market has been much more fierce, while the market share of company A has been reduced, due to the entry of foreign competitors. In order to expand the profit margin, company A made the decision