Analysis of Print Ad
Name: Haziq Tarmizi ID: 1007K11060 Date: 17 September 2012
In this paper I will focus on studying a specific print advertisement that I have choose which is the ArmanieXchange print ad, where I found this particular ad on Teen Vogue. This study will look into the perspective of ad design, ad placement, targeted audience, mode of address, the relationship to popular culture, possible consumer responses and etc.
The Armani exchange print advertisement uses the magazine as the medium to put out their advertising to the public. The magazine that was used is the Teen Vogue; this magazine is the brainchild of a well-known magazine, which is Vogue where it’s famous about high fashion and celebrities. Most of the content that they are putting out is about information towards latest event, entertainment and issues.
A speculation can be made on the targeted audience for the advertisement, by looking towards who are the magazine catering for; from the aspect of nationality we can say that it is international. This is because the magazine circulation is around the world. According to Audit Bureau of circulation, in the year to 2011, the circulation rates for teen vogue are 1,029,336. Other than that the targeted audience are mainly from the age of 16-23 years old, because this magazine is primarily for teen. Looking towards gender, most of it is targeting the females, but there are certain parts that are targeting toward the males. Into the bargain people that have been target is mostly living in urban areas, which likes entertainment and normally in the same or related with the industry.
In this ads everything that is been placed have its own purposes, including the timing of the ads been put out. This ads was put out on the teen vogue March issues, where it is the spring season for the western hemisphere, hence we can see that the ads is advertising the summer clothing, where they are try to get the consumers to start buying their summer clothing now.
In this paper I will focus on studying a specific print advertisement that I have choose which is the ArmanieXchange print ad, where I found this particular ad on Teen Vogue. This study will look into the perspective of ad design, ad placement, targeted audience, mode of address, the relationship to popular culture, possible consumer responses and etc.
The Armani exchange print advertisement uses the magazine as the medium to put out their advertising to the public. The magazine that was used is the Teen Vogue; this magazine is the brainchild of a well-known magazine, which is Vogue where it’s famous about high fashion and celebrities. Most of the content that they are putting out is about information towards latest event, entertainment and issues.
A speculation can be made on the targeted audience for the advertisement, by looking towards who are the magazine catering for; from the aspect of nationality we can say that it is international. This is because the magazine circulation is around the world. According to Audit Bureau of circulation, in the year to 2011, the circulation rates for teen vogue are 1,029,336. Other than that the targeted audience are mainly from the age of 16-23 years old, because this magazine is primarily for teen. Looking towards gender, most of it is targeting the females, but there are certain parts that are targeting toward the males. Into the bargain people that have been target is mostly living in urban areas, which likes entertainment and normally in the same or related with the industry.
In this ads everything that is been placed have its own purposes, including the timing of the ads been put out. This ads was put out on the teen vogue March issues, where it is the spring season for the western hemisphere, hence we can see that the ads is advertising the summer clothing, where they are try to get the consumers to start buying their summer clothing now.
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