Analysis of Purchase Perc
Shaheed Sukhdev College of Business Studies
New Delhi
Customer Purchase Behavior & Perception in Small Car Segment
Report Submitted to
Ms NEHA
By:
Rahul Bammi
S. Auditya
Umang Gupta
Customer Purchase Behavior & Perception in Small Car Segment
Customer Purchase Behavior & Perception in Small Car Segment
table of contents Acknowledgement 4 Executive Summary 5 Statement of the Problem 7 Abstract 8 Scope of the Study 9 Introduction 10 Introduction To Consumer Behavior And Perception 12 Rationale and Significance Of The Study 14 Objectives 15 Research Methodology 16 Secondary Research 19 Maruti Suzuki Case Study 30 Other Developments:- 32 Primary Findings 36 Recommendations and Suggestions 47 Scope And Limitations 51 Conclusion 52 Bibliography 55 Appendix 56
Acknowledgement
Having completing the project, “A Study of the Consumer Behavior” in the Small Cars Segment in India; which was the first of its kind that we have done, we feel a great sense of achievement. Each junction of this endeavor has been a learning experience for us and has enriched our knowledge in the field of market research.
For the above we offer our heartfelt gratitude to Prof. Neha who left no stone unturned in her arduous task of shading light in the field of Business Communication.
To conclude we also thank all those who have anyways been instrumental in helping us attain our goal and making our curriculum a truly fruitful one.
Rahul Bammi
S. Auditya
Umang Gupta
Executive Summary
The group having completed the task of evaluating the Consumer Behaviour of Small Car Buyers in India hereby summarizes the entire study. The objectives before the investigating team were broadly categorized into nine broad heads each thought to be instrumental when a prospective small car buyer goes out to purchase a car.
However the group from a very stage in the study learnt that that the automobile industry of India has been
New Delhi
Customer Purchase Behavior & Perception in Small Car Segment
Report Submitted to
Ms NEHA
By:
Rahul Bammi
S. Auditya
Umang Gupta
Customer Purchase Behavior & Perception in Small Car Segment
Customer Purchase Behavior & Perception in Small Car Segment
table of contents Acknowledgement 4 Executive Summary 5 Statement of the Problem 7 Abstract 8 Scope of the Study 9 Introduction 10 Introduction To Consumer Behavior And Perception 12 Rationale and Significance Of The Study 14 Objectives 15 Research Methodology 16 Secondary Research 19 Maruti Suzuki Case Study 30 Other Developments:- 32 Primary Findings 36 Recommendations and Suggestions 47 Scope And Limitations 51 Conclusion 52 Bibliography 55 Appendix 56
Acknowledgement
Having completing the project, “A Study of the Consumer Behavior” in the Small Cars Segment in India; which was the first of its kind that we have done, we feel a great sense of achievement. Each junction of this endeavor has been a learning experience for us and has enriched our knowledge in the field of market research.
For the above we offer our heartfelt gratitude to Prof. Neha who left no stone unturned in her arduous task of shading light in the field of Business Communication.
To conclude we also thank all those who have anyways been instrumental in helping us attain our goal and making our curriculum a truly fruitful one.
Rahul Bammi
S. Auditya
Umang Gupta
Executive Summary
The group having completed the task of evaluating the Consumer Behaviour of Small Car Buyers in India hereby summarizes the entire study. The objectives before the investigating team were broadly categorized into nine broad heads each thought to be instrumental when a prospective small car buyer goes out to purchase a car.
However the group from a very stage in the study learnt that that the automobile industry of India has been