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Analysis Of Safe Haven Hotel

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Analysis Of Safe Haven Hotel
[Year]

HP

Kevin

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[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]

Contents
Introduction 3
Safe Haven Hotel 3
Key Features 3
Unique Selling Point 3
Target Audience 4
Advertisement approach 4
Advertisement Approach 4
Key message 4
Design of advertisement 5
Promotion 5
Conclusion 6

Introduction

Alpha Advertisement is an advertising agency operating with a large portfolio of clients and has established a reputation in the creation of eye catching, imaginative and effective campaigns for reputed companies worldwide.
This report
…show more content…
We will cover the target market for Safe Haven and will elaborate on possible means of advertisement.
Finally, we will elaborate on our proposed campaign to reach your ultimate goal: increase amount of new customers as well as maintaining customer loyalty within Tanzania

Key
…show more content…
Luxury and leisure combined with your business just a walk away.
The location of the hotels that are spread out over the city centre will attract the vast majority of business travelers having to visit dare s salaam as well as tourists in general

Key message
The message that we would propose to both shoppers and business people is that they will experience both leisure and a business atmosphere when visiting your group of hotels. Furthermore, the advertising team will highlight the fact that your hotels are all in a prime locations for your clients and their needs.
Design of advertisement

Google adwords
Travel agencies,
Businesses
Abroad connections

Promotion
The use of online travelling agencies and an attractive website will surely secure possible bookings abroad and therefore bring customers to the hotels in your group. Here at Alpa Advertising we believe that having an online base is a key to getting new customers from abroad. For recurrent customers, the use of discount offers and free spa treatment will be a successful way of tempting past customers to come back for your overall one of a kind, leisure and business combination.

Recurrent customers
New

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