Analysis Of Small Change By Malcolm Gladwell

The story “Small Change” written by Malcolm Gladwell illustrates the impact social media has on people’s life’s. A group of four students at a university decided to ask for some coffee at a lunchroom in Greensboro, North Carolina but they were denied due to the color of their skin. The waitress that was serving them bluntly told them that they do not sell to Negroes. The four students would show up at the same lunchroom for days and eventually, they accumulated about 600 people who were all in an agreement to protest against racism. Essentially, they were able to come to a consensus about the conflict at hand without social media. The use of social media will never be as effective as close connections due to the fact that social based sites