Analysis of Soft Drink Market
ANALYSIS OF SOFT DRINKS MARKET
[pic]
SECTION B
ACKNOWLEDGEMENT
WE would like to express our gratitude and sincere thanks to Dr..Seshaiyya, Faculty for Managerial Economics, for providing us an opportunity to do this project on Analysis of Soft Drinks Market.
We would also like to thank Dr. Seshaiyya for providing a helping hand and also for guiding and giving necessary assistance.
We would like to acknowledge that the project has given an additional edge in studying the Soft Drinks Market and understanding the Economic Concepts.
Date: 20th August 2006 DEEPTI PUSALKAR 06BS1005
RUBY CHAUDHARY 06BS2859
NIDHI NARULA 06BS2008
INDEX
|SR. NO |CONTENTS |PAGE NO. |
|1 |THE INDIAN SOFT DRINKS MARKET |4-6 |
|2 |MOTIVATIONAL FACTORS |6-7 |
|3 |COCA COLA |8-9 |
|4 |PEPSI |10-11 |
|5 |OBJECTIVE I
[pic]
SECTION B
ACKNOWLEDGEMENT
WE would like to express our gratitude and sincere thanks to Dr..Seshaiyya, Faculty for Managerial Economics, for providing us an opportunity to do this project on Analysis of Soft Drinks Market.
We would also like to thank Dr. Seshaiyya for providing a helping hand and also for guiding and giving necessary assistance.
We would like to acknowledge that the project has given an additional edge in studying the Soft Drinks Market and understanding the Economic Concepts.
Date: 20th August 2006 DEEPTI PUSALKAR 06BS1005
RUBY CHAUDHARY 06BS2859
NIDHI NARULA 06BS2008
INDEX
|SR. NO |CONTENTS |PAGE NO. |
|1 |THE INDIAN SOFT DRINKS MARKET |4-6 |
|2 |MOTIVATIONAL FACTORS |6-7 |
|3 |COCA COLA |8-9 |
|4 |PEPSI |10-11 |
|5 |OBJECTIVE I
Bibliography: ❖ Business Week Online, Things Aren’t Going Better with Coke, June 28, 1999 ❖ Centre for Science and Environment (CSE): Analysis of Pesticide Residues in Soft Drinks, August 5, 2003. ❖ Srivastava, Amit: Coke with a New Twist: Toxic Cola, India Resource Center, ❖ February 15, 2004. ❖ “Coca-Cola India.” Nymph Kaul, 2004. and Coca-Cola Company Website: http://www2.cocacola.