Analysis of Starbucks
An Analysis of Starbucks
Company History
Starbucks was opened its first coffee company in Seattle’s Pike place
Market on 1971. The name was taken from the first mate in Herman
Melville’s Moby Dick (Company Profile, 2005).
Products
Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur.
Food: Sandwich, Salads, pastries and ice creams.
Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar.
International Business Development
In order to achieve Starbucks mission to be a global company, the development strategy that Starbucks implemented to adapt with variety market and local need are: joint ventures, licenses and company owned operation (Starbucks Corporation, 2005).
There are 4,666 Starbucks stores which are operated and 2,222 are licensed operation in US which are spread out in 50 states. For the international location, StarbucksÂ’ store can be found in 34 countries outside of the United States and 1,049 stores are company owned operated in Australia, Canada, China, Germany, Singapore, Thailand and the U.K. and 1,734 are joint ventures and licensed operation (Company
Fact Sheet, 2005).
Starbucks goes International
1996 Starbucks open in Tokyo, Japan. Nowadays, there are more than 500 retails shops in Japan. Furthermore, Starbucks also open in Hawaii and
Singapore.
1997 Starbucks open in Philippines
1998 Starbucks open in U.K., Taiwan, Thailand, New Zealand and
Malaysia.
1999 Starbucks open in Beijing, Kuwait, South Korea and Lebanon.
2000 Starbucks open in United Arab Emirates, Honking, Shanghai,
Australia, Qatar, Saudi Arabia and Bahrain.
2001 Starbucks open in Switzerland and Austria.
2002 Starbucks open in Oman, Germany, Spain, Mexico, Puerto Rico,
Company History
Starbucks was opened its first coffee company in Seattle’s Pike place
Market on 1971. The name was taken from the first mate in Herman
Melville’s Moby Dick (Company Profile, 2005).
Products
Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur.
Food: Sandwich, Salads, pastries and ice creams.
Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar.
International Business Development
In order to achieve Starbucks mission to be a global company, the development strategy that Starbucks implemented to adapt with variety market and local need are: joint ventures, licenses and company owned operation (Starbucks Corporation, 2005).
There are 4,666 Starbucks stores which are operated and 2,222 are licensed operation in US which are spread out in 50 states. For the international location, StarbucksÂ’ store can be found in 34 countries outside of the United States and 1,049 stores are company owned operated in Australia, Canada, China, Germany, Singapore, Thailand and the U.K. and 1,734 are joint ventures and licensed operation (Company
Fact Sheet, 2005).
Starbucks goes International
1996 Starbucks open in Tokyo, Japan. Nowadays, there are more than 500 retails shops in Japan. Furthermore, Starbucks also open in Hawaii and
Singapore.
1997 Starbucks open in Philippines
1998 Starbucks open in U.K., Taiwan, Thailand, New Zealand and
Malaysia.
1999 Starbucks open in Beijing, Kuwait, South Korea and Lebanon.
2000 Starbucks open in United Arab Emirates, Honking, Shanghai,
Australia, Qatar, Saudi Arabia and Bahrain.
2001 Starbucks open in Switzerland and Austria.
2002 Starbucks open in Oman, Germany, Spain, Mexico, Puerto Rico,
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