Analysis Of Sunset Sungei

Introduction The POP-UP exhibition, ‘Sunset Sungei’, was inspired by the closure of Thieves’ Market at Sungei Road. The market was a free hawking zone where many elderly made a living until it closed down on 11 July 2017 to make way for residential development (National Environmental Agency, 2017). Sunset Sungei targeted Ngee Ann Polytechnic students aged 17 to 21. 85% of youths were unlikely to search for information on local heritage (Aziz, 2014). Hence, the hands-on exhibition aims to enhance understanding and appreciation of local heritage sites, using the Thieves’ Market as an example. The exhibition showcased photographs and items bought from the market itself. There was a call for action at the end of the exhibition where students
It was originally a marketing strategy where countries flaunt their unique culture and heritage to boost tourism. This emphasis developed into a trend after more people and organisations started to take an interest in their local heritage. This is evident in the establishment of The International Council of Museums (ICOM) and the UNESCO World Heritage Centre. This interest can also be seen in the target audience as 80% noted the importance of heritage preservation according to the pre-exhibition survey done before the exhibition (see Appendix
This was because Instagram is known to be a popular site for youths. However, the account only attracted a few followers (less than ten) and posting on the account would not effectively reach out to the potential visitors. The account was eventually deleted since it was unsuccessful.
Exhibition
The location was undesirable for Sunset Sungei. The figurines on the walls often fell when the wind was too strong. The dough for the wooden mould exhibit becomes sticky easily, especially if it rained. Some visitors did not have the chance to play with the moulds as the dough was too wet. Similar to how the Thieves’ Market vendors cannot sell in poor weather conditions, Sunset Sungei was not made to withstand undesirable weather conditions.
Remount of the exhibition
Marketing
The marketing would be improved for the remount of Sunset Sungei. Based on the previous exhibition, a creation of a new Instagram account was ineffective. Hence, Sunset Sungei would engage the help of more popular accounts such as the Ngee Ann Polytechnic Instagram and the National Youth Council Instagram instead. As a one-off exhibition, it is more efficient to tap on more influential organisations rather than building up a new