Analysis of the Company Yum! Brands, Inc.
1. Introduction
In the module strategic hospitality management an analysis of the company YUM! Brands, Inc. will be made. The second week of the module especially focuses on the internal analysis of YUM!. In order to understand the internal analysis process, books are red on the topic. This will be done in order to define the strengths and weaknesses, resources, capabilities and the development of competitive and strategic advantages. The lectures and workshops provided important information and contributed to the learning outcomes of this week. These outcomes together will be related to YUM!.
The internal environment will be analysed by discovering the vision, mission goals and strategies of YUM!. These aspects together will be discussed in the first chapter. In the second chapter a financial analysis will be given. In order to make the analysis reliable different results and relevant ratios will be used. Finally the internal factor analysis summary will be made. Next to that the weaknesses and competitive liabilities of YUM! will be discussed. To make this analysis an IFAS figure will be used with justifications for assigned weight and rating.
2. Business model, vision, mission, goals and strategies
Business model
A description of a business model (Johnson, 2008) ‘Describes the structure of product, service and information flows and the roles of the participating parties’. This contains the resources and capabilities of YUM! Brand Inc. The capabilities for YUM! Brands are:
- Leading market position built on a portfolio of strong brands with high level of consumer acceptance
- Different store concepts catering to a diverse customer base
-Consistently strong results even though economic and macro environment
Resources:
- 5 different brands (Pizza Hut, Taco Bell, Long John Silver’s, A&W, KFC)
- A total revenue of 11.343 million dollars, A net income of 1.158 million dollars
-More than 37.000 restaurant divided over 100 countries
Vision
In the module strategic hospitality management an analysis of the company YUM! Brands, Inc. will be made. The second week of the module especially focuses on the internal analysis of YUM!. In order to understand the internal analysis process, books are red on the topic. This will be done in order to define the strengths and weaknesses, resources, capabilities and the development of competitive and strategic advantages. The lectures and workshops provided important information and contributed to the learning outcomes of this week. These outcomes together will be related to YUM!.
The internal environment will be analysed by discovering the vision, mission goals and strategies of YUM!. These aspects together will be discussed in the first chapter. In the second chapter a financial analysis will be given. In order to make the analysis reliable different results and relevant ratios will be used. Finally the internal factor analysis summary will be made. Next to that the weaknesses and competitive liabilities of YUM! will be discussed. To make this analysis an IFAS figure will be used with justifications for assigned weight and rating.
2. Business model, vision, mission, goals and strategies
Business model
A description of a business model (Johnson, 2008) ‘Describes the structure of product, service and information flows and the roles of the participating parties’. This contains the resources and capabilities of YUM! Brand Inc. The capabilities for YUM! Brands are:
- Leading market position built on a portfolio of strong brands with high level of consumer acceptance
- Different store concepts catering to a diverse customer base
-Consistently strong results even though economic and macro environment
Resources:
- 5 different brands (Pizza Hut, Taco Bell, Long John Silver’s, A&W, KFC)
- A total revenue of 11.343 million dollars, A net income of 1.158 million dollars
-More than 37.000 restaurant divided over 100 countries
Vision
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