Analysis Of The Facebook, Inc.: Formulating Strategy

Pick any corporation you are familiar with and identify one of the competitive tactics it uses from this week’s reading “Formulating Strategy.”
There are several corporations that have used different competitive tactics to expand their business growth. However, One Corporation that has distinguished itself among others is the Facebook, Inc. The Facebook, Inc. is an online social media and social networking service based in Menlo Park, California, United States. Founded in February 4, 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum, and Chris Hughes, the Facebook has grown to become an envy of the social network industry with more than 1.13 billion daily active users and 14, 495 employees (Facebook, 2016). The Facebook is a service company and the competitive tactic it uses is timing-Second-mover strategy. Analyze the competitive tactic it uses.
Timing (second-mover) tactic is a strategy that implies entering into an industry or market while others have already laid the foundation or ground work of the market. Second-mover tactic enable Facebook to copy the skills, technology, and strategies of companies who were first-movers in the social media industry. For instance, the
For instance, the increasing number of people using Facebook through mobile devices has reached a turning point where the number can only increase and not decrease. Furthermore, one of the opportunities of the Facebook is its expansion to the Chinese society. The third opportunity is the ability to increase its revenue base because of the diversification strategy the company has adopted in the acquisition of the WhatsApp (Elleray, 2014). Finally in the opportunity factor, the Facebook Company can open a Facebook marketplace because of its users’ base and extensive coverage of the entire world. This would accelerate the revenue of the company in the