Analysis Of The First Canon Of Rhetoric

Invention in a structure is the first canon of rhetoric. This canon is the construction of a persuasive argument and provides logical justification to a claim. In addition, one of the concepts representing this canon is reasoning and rationale. For every advertisement, news report, etc, there’s always a purpose to why that specific message was published. Inside the Gentlemen's Quarterly magazine (GQ) of the February 2017 issue, published an advertisement for the new Toyota Corolla. Visually, a viewer can see the features of this advertisement that involves the vehicle. For example, the interior of the car includes a rear view camera and a clear perspective to what’s ahead by looking through the windshield. The reasoning for showing these features
such as the rear view camera and a windshield are ways to have a main audience get a thought upon the advertisement’s focus and to what you can expect from this specific edition of the car. The rationale behind this advertisement is to show safety along with the concepts. Juergensmeyer states that “Specific composition-based invention strategies like prewriting and brainstorming offer proven methods that help writers expand their abilities to critique and develop arguments.” (Juergensmeyer 84). The purpose of advertising is not only creating an awareness to the people consuming, but to also showcase a desire to reach out to a specific demographic group. The argument on the other hand is to promote the product or service by rationalizing the value too.