President Barack Obama seems to be a transformational leader who wants to achieve a deep change and mobilises therefore a lot of followers. In his election campaign he had three principles: Respect! Empower! Include! He said “It’s not about me, it’s about you!”. The people felt attracted to Obama and were sure that he will be the perfect President. He received so many donations for his campaign like no president before in the history of the United Stated. He benefited from the big advantage that the people were very dissatisfied with George W. Bush and that they wanted a political change. On the one hand he used social networks and he got in with the young people. On the other hand he managed that everyone felt as a part of the system and hence an incredible enthusiasm was created. The people began to commit with Obama and started to work for him in his so-called Workforce during his election campaign. He did it in the right way while giving them the opportunity to do what they could do best. Slogans like “Yes, we can!” and “Change, we can believe in!” underpinned his intention of a radical change, the healing of the sorrows of the Americans and the promise for a better life. But in his time in office turned out that he has still to improve some of his attributes to be a transformational leader. He made some mistakes e.g. in the health insurance reform because he was not so personal like everyone expected. President Obama is not yet a transformational leader like John F. Kennedy or Martin Luther King but in various situations he proved that he has a lot of characteristics of this kind of leader.
1. Introduction
The election campaign of Barack Obama from November 2007 to November 2008 was not a normal campaign - it was different. He stated in inaugural speech 2008 that a “new dawn of American leadership is at hand” (Abcnews 2008). The big question is what was different to other campaigns. Was he really a new kind of leader or only another