#1: Never Buy Or Call Generic Leads
Seems pretty self evident, but let me tell you briefly why this is important by sharing an experience I had . . .
Not too long ago I was checking out websites on the net and opted into a few mailing lists.
This time must have been special because the next 3 days I got about 20 calls from people who couldn't tell me where they got my name, but they ALL somehow knew I was someone interested in starting a business (because I happened across some page and opted in).
The first couple calls were nostalgic and reminded me of the drudgery I once endured, but the 20th call was more than a little annoying.
Each person that "bought" me as a lead …show more content…
All you're doing is making things tougher for yourself when you do this. So don't.
That brings up the next point . . .
#2: Get Your Own Leads
Another short story to illustrate why:
Literally 2 minutes after I generated my first lead, up popped my first new recruit along with it.
I was away at work when it happened, but when I checked the time lag between the notification emails for new leads and new sign ups for my company the lag was less than 2 minutes - that's how I knew.
There I was, after previously having bought thousands of dollars of worthless leads and spent countless hours getting rejected by them - spending $40 on a cheap ad and having people auto recruit themselves into my business.
I'm not a fast learner all the time, but I picked up on this one pretty quick.
Knowing that I now had a choice between burning my money on generic leads like the rest of world and wasting time calling them or getting my own and . . . knowing the results of that, I'm choosing option #2 every …show more content…
You're the only one that has access to them, so competition is zilch, they have expressed interest in exactly what you had to offer, so you know they're not generic. MOST important, you control the interactions with them thereafter.
Some may join on the spot, but now either following up via email or on the phone with these NON generic leads in a competition vacuum you'll pull in even more results over time.
Now I can't share everything right now, but I'll share one more important lesson I've learned and prospered by . . .
#3: Make Money Now No Matter What
In network marketing and the home business arena we're always taught to build the organization to create a long term annuity and to retail our company's product or service to earn the everyday bread and butter money that keeps our business afloat and moving forward.
In a word . . . IMPORTANT!
There are economic concerns involved with every business no matter if it's in the home business arena or not, and this one is of the utmost importance.
Here's why . . .
When you're starting out money is always going to be more scarce a commodity than it is once you have some momentum