Analysis Of Tidal Bank
Introduction:
The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy. The promotion element of marketing mix is concerned with activities that are undertaken to communicate with customers and distribution channels to enhance the sales of the firm refers to all the decisions related to promotion of sales of products and services.
Strategies
Tidal bank has been identified a new target segment that has been overlooked by other banks and that’s a product/service for the aspiring woman. The name of the product for the identified segment is Tidal Woman (a product/service suite defined especially for only women- this is a business-to-consumer targeting).The single objective is to …show more content…
Develop awareness of the structured conversation system measured by customers visiting the any branch of Tidal bank, solely transaction purpose.
Target Markets
Tidal bank’s target markets are aspiring women between the ages of 18 and 65. The target market is strategically placed within the age bracket of the active working population of women in the country.
These consumers represent a demographic group of working class women, who aspire to be financially independent. Tidal bank will be selling a niche, this niche will be the upwardly mobile women aspiring to be independent; it will comprise of both entrepreneurs and employees alike.
Advertising will currently make up the bulk of Tidal Bank’s promotional strategy. Tidal bank will position itself as a reasonably bake house that has an innovative, effective system for allowing children and teenagers to meet each other.
A unique approach to getting women to sign up is the webinar session; this system takes advantage of empowering discounted webinar sessions to enlist new customers for the Tidal Women product
The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy. The promotion element of marketing mix is concerned with activities that are undertaken to communicate with customers and distribution channels to enhance the sales of the firm refers to all the decisions related to promotion of sales of products and services.
Strategies
Tidal bank has been identified a new target segment that has been overlooked by other banks and that’s a product/service for the aspiring woman. The name of the product for the identified segment is Tidal Woman (a product/service suite defined especially for only women- this is a business-to-consumer targeting).The single objective is to …show more content…
Develop awareness of the structured conversation system measured by customers visiting the any branch of Tidal bank, solely transaction purpose.
Target Markets
Tidal bank’s target markets are aspiring women between the ages of 18 and 65. The target market is strategically placed within the age bracket of the active working population of women in the country.
These consumers represent a demographic group of working class women, who aspire to be financially independent. Tidal bank will be selling a niche, this niche will be the upwardly mobile women aspiring to be independent; it will comprise of both entrepreneurs and employees alike.
Advertising will currently make up the bulk of Tidal Bank’s promotional strategy. Tidal bank will position itself as a reasonably bake house that has an innovative, effective system for allowing children and teenagers to meet each other.
A unique approach to getting women to sign up is the webinar session; this system takes advantage of empowering discounted webinar sessions to enlist new customers for the Tidal Women product