Analysis Of Tomorrowland Music Festival

Methodology

Introduction
The aim of this chapter is to present and discuss the methodology applied to the research of this dissertation. It has been identified in the literature review that there is still a lack of data regarding festival experience and the underlying motives behind attending a festival. In order to gain a deeper insight into festival attendee motives the researcher will focus on the popular Tomorrowland Festival to identify the motivations of attendees and how the overall production of the festival can enhance the festival experience. The researcher will also explore the perception of Tomorrowland festival with individuals who haven’t attended the event. The chapter will discuss the philosophy of research, the chosen research
As discussed in the literature review, while there has been some attempt to research (Crompton & McKay 1997), it is evident that there is a lack of research into attendee motivation with creative music festivals. While many case studies have focused on the motives, the external environment i.e. production is never considered. The researcher aims to not only discover the motivation behind attending Tomorrowland music festival but whether the creativity and overall aesthetics has an impact as well. The rationale behind this type of research is that hopefully from the findings the researcher can gain useful knowledge for the festival
384)
There are a number of different qualitative techniques for a researcher to use, for example observations, focus groups, interviews (Bryman, 2012). As this research area is predominantly exploratory and seeking out individual opinions and thoughts, the researcher believes that the question can be better answered using qualitative methods in relation to data collection.
Secondary Data
The literature review explored secondary data including books, journals, article and websites. The previous chapter explored general motivations and festival experience. However it became apparent that the researcher would have to rely on primary research because there had been little research done on the specific area of the research question.
In-depth Interview
An in-depth interview is often described as a form of conversation (Burgess, 1982). Rorty, (1980) says that an interview ‘reproduces a fundamental process through which knowledge about the social world is constructed in normal human interaction’ (as cited in Legard, Keegan & Ward, 2003, p.138). Legard et al (2003) add that an interview should be naturalistic and resemble an everyday conversation except should have clear