Analysis of TripAdvisor
Tripadvisor
Tripadvisor
Is a free travel guide and research engine that offers reviews and information based on user-generated content. This app permits users to find restaurants, pubs, bars, hotels and any kind of business of the leisure sector, in most of the world’s countries. The users can compare the experience of others who have already been there. The app is valuable to users who do not have access to the web platform.
Tripadvisor
It was February 2000 when Stephen Kaufer launched a website with the ambitious aim to help the travellers in planning their trips. In 2010 Tripadvisor released its app for mobile devices, thus considerably increasing the number of its users.
Find a place when you need it
Find new places to go to
Don’t waste money
Share experiences
Socialise
Tripadvisor
Tripadvisor
The big eyes lend a meaning of good observer and could give the idea of the potentiality of the service. The logo represent a owl
The red and the green inside the eyes narrowing in and targeting the places you might want to go to.
The beak and the ears could represent arrows that point to different directions, paths. For the logotype are used two colors. The font used is designed on purpose for this company but probably is a derivate of the “Paneuropean” font.
Tripadvisor
RANGE OF COLORS OBSERVED ON THE APP'S INTERFACE
Tripadvisor
Main menu
Restaurant filter
PROS
• Easy to search
• Up-to-date information and reviews
• Access the community forum and explore info about your next destination
• Maps, directions and StreetView
Restaurant-details
Reviews
CONS
• Confusing user interface
• Lack of information compared to the website • Not customisable enough
• The App requires add plug-in for extra
functions
Tripadvisor
Is a free travel guide and research engine that offers reviews and information based on user-generated content. This app permits users to find restaurants, pubs, bars, hotels and any kind of business of the leisure sector, in most of the world’s countries. The users can compare the experience of others who have already been there. The app is valuable to users who do not have access to the web platform.
Tripadvisor
It was February 2000 when Stephen Kaufer launched a website with the ambitious aim to help the travellers in planning their trips. In 2010 Tripadvisor released its app for mobile devices, thus considerably increasing the number of its users.
Find a place when you need it
Find new places to go to
Don’t waste money
Share experiences
Socialise
Tripadvisor
Tripadvisor
The big eyes lend a meaning of good observer and could give the idea of the potentiality of the service. The logo represent a owl
The red and the green inside the eyes narrowing in and targeting the places you might want to go to.
The beak and the ears could represent arrows that point to different directions, paths. For the logotype are used two colors. The font used is designed on purpose for this company but probably is a derivate of the “Paneuropean” font.
Tripadvisor
RANGE OF COLORS OBSERVED ON THE APP'S INTERFACE
Tripadvisor
Main menu
Restaurant filter
PROS
• Easy to search
• Up-to-date information and reviews
• Access the community forum and explore info about your next destination
• Maps, directions and StreetView
Restaurant-details
Reviews
CONS
• Confusing user interface
• Lack of information compared to the website • Not customisable enough
• The App requires add plug-in for extra
functions