Analysis of a Questionnaire
Penetration of Branded Personal Care Products in Rural Areas
Questionnaire
Consumers:
1) Name:
2) Occupation: 3) Age:
4) Gender:
5) Marital Status: a) Single b) Married | Personal care | | Question | Skin Care | Hair Care | Oral Care | 7) | Frequency of purchase | | | | 8) | Feature Preference | | | | 9) | Brand conscious | | | | 10) | General opinion of branded personal care products | | | | 11) | Satisfaction level on the availability of various brands | | | | 12) | Price opinion | | | | 13) | Place of purchase | | | | 14) | Influential factors | | 7 a) Daily b) Weekly c) Fortnightly d) Once in a month e) Whenever there is a need | 8 a) Quality b) Price c) Quantity d) Packaging e) Others (Specify) | 9 a) Yes b) No c) Sometimes | 10 a) Excellent b) Good c) Average d) Poor e) Very poor | 11 a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied | 12 a) Unaffordable b) Slightly Expensive c) Affordable d) Cheap e) Very cheap | 13 a) Own village b) Nearby town c) Retail outlets d) Wholesalers | 14 a) Friends b) Advertisement c) Shop keepers d) Package e) Others (Specify) |
6) Family monthly income:a )>5000b ) 5000- 10000c ) 10000-15000 d) < 15000 | Personal care | Brand preferred | Quantity | | | | | 15) | Skincare | Soaps : | | | | Fairness creams : | | | | Moisturizers : | | | | Sunscreens : | | 16) | HairCare | Shampoos : | | | | Conditioners : | | | | Hair oil : | | | | Shaving creams : | | 17) | Oralcare | Toothpaste : | | | | Toothbrushes : | |
Penetration of Branded Personal Care Products in Rural Areas
Retailers:
1 ) Name:
2 ) Name of the Shop:
3 ) Address:
______________________________________________________________________________________________________________________________________________________
4 ) Since
Questionnaire
Consumers:
1) Name:
2) Occupation: 3) Age:
4) Gender:
5) Marital Status: a) Single b) Married | Personal care | | Question | Skin Care | Hair Care | Oral Care | 7) | Frequency of purchase | | | | 8) | Feature Preference | | | | 9) | Brand conscious | | | | 10) | General opinion of branded personal care products | | | | 11) | Satisfaction level on the availability of various brands | | | | 12) | Price opinion | | | | 13) | Place of purchase | | | | 14) | Influential factors | | 7 a) Daily b) Weekly c) Fortnightly d) Once in a month e) Whenever there is a need | 8 a) Quality b) Price c) Quantity d) Packaging e) Others (Specify) | 9 a) Yes b) No c) Sometimes | 10 a) Excellent b) Good c) Average d) Poor e) Very poor | 11 a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly dissatisfied | 12 a) Unaffordable b) Slightly Expensive c) Affordable d) Cheap e) Very cheap | 13 a) Own village b) Nearby town c) Retail outlets d) Wholesalers | 14 a) Friends b) Advertisement c) Shop keepers d) Package e) Others (Specify) |
6) Family monthly income:a )>5000b ) 5000- 10000c ) 10000-15000 d) < 15000 | Personal care | Brand preferred | Quantity | | | | | 15) | Skincare | Soaps : | | | | Fairness creams : | | | | Moisturizers : | | | | Sunscreens : | | 16) | HairCare | Shampoos : | | | | Conditioners : | | | | Hair oil : | | | | Shaving creams : | | 17) | Oralcare | Toothpaste : | | | | Toothbrushes : | |
Penetration of Branded Personal Care Products in Rural Areas
Retailers:
1 ) Name:
2 ) Name of the Shop:
3 ) Address:
______________________________________________________________________________________________________________________________________________________
4 ) Since