Analysis on the Success of Taobao
ISBN 978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM) Proceedings of the 2009 International Symposium on Web Information Systems and Applications (WISA’09) Nanchang, P. R. China, May 22-24, 2009, pp. 202-205
Analysis on the Successful Strategies of Taobao’s E-Commerce
Yang Lixia 1, Liu Xun 2
College of Arts, Hebei University of Engineering, Handan, China Email: claireyang123@yahoo.com.cn 2 College of Mechanical Engineering, Hebei University of Engineering, Handan, China Email: cnliuxun@yahoo.com.cn
Abstract—The improvement and the development of internet technologies have triggered the rapid development of E-commerce applications since 21st century. A number of E-commerce sites have been rising in China. But with the bursting of the bubble economy, most sites have been eliminated. As a new site with holding the idea of localization, the successful strategies of Taobao are worth our thinking and emulating. This paper mainly discusses Taobao’s success and its inspiration to the development of the domestic E-commerce. Index Terms—Taobao, E-commerce, successful strategies
1
Taobao’s successful experience is worth emulating by the domestic enterprises. II. ESTABLISHMENT OF TAOBAO
I.
INTRODUCTION
With the rapid development of the Internet, Ecommerce attracts more and more attention and becomes a focus as a business body engaged in the production and operation mode. Although the specific conditions of different countries based on the forecast of world economic development, governments are all paying more attention to the development of E-commerce. Ecommerce has become a new driving force for economic growth. Businesses of all sizes in all sectors are using the Internet in many different ways - to work with partners and suppliers, for procurement, for internal activities such as knowledge sharing and new product development, and much more. E-commerce in general can be divided into Business-to-Business and Businessto-Consumer. Besides, there is also
Analysis on the Successful Strategies of Taobao’s E-Commerce
Yang Lixia 1, Liu Xun 2
College of Arts, Hebei University of Engineering, Handan, China Email: claireyang123@yahoo.com.cn 2 College of Mechanical Engineering, Hebei University of Engineering, Handan, China Email: cnliuxun@yahoo.com.cn
Abstract—The improvement and the development of internet technologies have triggered the rapid development of E-commerce applications since 21st century. A number of E-commerce sites have been rising in China. But with the bursting of the bubble economy, most sites have been eliminated. As a new site with holding the idea of localization, the successful strategies of Taobao are worth our thinking and emulating. This paper mainly discusses Taobao’s success and its inspiration to the development of the domestic E-commerce. Index Terms—Taobao, E-commerce, successful strategies
1
Taobao’s successful experience is worth emulating by the domestic enterprises. II. ESTABLISHMENT OF TAOBAO
I.
INTRODUCTION
With the rapid development of the Internet, Ecommerce attracts more and more attention and becomes a focus as a business body engaged in the production and operation mode. Although the specific conditions of different countries based on the forecast of world economic development, governments are all paying more attention to the development of E-commerce. Ecommerce has become a new driving force for economic growth. Businesses of all sizes in all sectors are using the Internet in many different ways - to work with partners and suppliers, for procurement, for internal activities such as knowledge sharing and new product development, and much more. E-commerce in general can be divided into Business-to-Business and Businessto-Consumer. Besides, there is also
References: [1] CCTV, http://news.ccw.com.cn/mfr/htm2005/20050707_10aou.ht m, 2008.12.11 [2] iResearch.cn, http://news.iresearch.cn/Zt/76332.shtml, 2008.12.21 [3] Lu Ying, “The comparison of C2C marketing strategies between ebay Yiqu and Taobao”, Journal of Fujian University of Techonology, 2007.Vol 2. [4] He Yongming, “Chinese C2C Websites: Their Existence and Development”, Journal of Beining Union University (Natural Sciences), 2005. Vol 2. [5] Zhang Runtong, “Electronic Business”, Science Press, 2005 [6] Asia Business Media, Taobao is Bigger than Walmart, www.bsgasia.blogspot.com, 2007 Generally speaking, the reason why Taobao can succeed is depending on its developing strategies which can be well catering for our internal consumers. In the early age, Taobao quickly attracted the majority of users through free strategy. And its features of ‘Taobao Wangwang’ and ‘Alipay’ make Taobao become the forerunner of China’s E-commerce websites, and win a competitive predominance [6]. In addition, many companies only serve for most large or medium sized websites, but not for common media and advertisers. This group of small value is not worth mentioning, but Taobao, by providing personalized custom ad services, gathers the large number of these groups. That formed very substantial economic profits. For other E-commerce enterprises, it is also very worthy of reference. 205