Analysis, recommendations of decrease in box office hits in film industry
Business Research Methods (2014)
Decreasing number of box office hits per year in Telugu film industry
(Tollywood) - analysis and recommendations Business Research Methods
Submitted to
Submitted by
Dr Arun Abraham Elias
M Rohit
Victoria Management School
PGP/17/151 – Section C
Victoria University of Wellington
Indian Institute of
Management, Kozhikode
India
New Zealand
M Rohit (PGP/17/151)
Page 1
Business Research Methods (2014)
Abstract
This paper talks about the emergence of Telugu films and subsequent growth and development of Telugu film industry (Tollywood). Indian film industry on a whole is facing serious issue in the decrease in number of hits per year. An attempt has been made to study this trend in Tollywood. Entertainment industry is a major source of income in the Indian
GDP. Hence this topic of research has been chosen. The industry has seen transformation from Puranas to mass folklore to technological breakthroughs in the form of colour films and many more innovations. Tollywood holds a special place in Indian film industry in terms of quality of films, number of films released, box office collections and cultural and political impacts on India. This paper approaches the industry with behaviour over time analysis and then identifies various stakeholders involved in this complex network. The paper gives a brief idea of the effects of various parties on the industry. An attempt has been made to address various issues relating to technology, piracy, viewership, etc., by taking into account the interests of all the stakeholders for a bright future of Tollywood. Stakeholder map is made and analysis of the problems of industry has been done. Causal loop diagrams have been constructed to analyse the situation, and certain limits of the research have been noted.
Certain valid recommendations have also been made at the end of this paper to prevent the industry from doldrums and vicissitudes of
Decreasing number of box office hits per year in Telugu film industry
(Tollywood) - analysis and recommendations Business Research Methods
Submitted to
Submitted by
Dr Arun Abraham Elias
M Rohit
Victoria Management School
PGP/17/151 – Section C
Victoria University of Wellington
Indian Institute of
Management, Kozhikode
India
New Zealand
M Rohit (PGP/17/151)
Page 1
Business Research Methods (2014)
Abstract
This paper talks about the emergence of Telugu films and subsequent growth and development of Telugu film industry (Tollywood). Indian film industry on a whole is facing serious issue in the decrease in number of hits per year. An attempt has been made to study this trend in Tollywood. Entertainment industry is a major source of income in the Indian
GDP. Hence this topic of research has been chosen. The industry has seen transformation from Puranas to mass folklore to technological breakthroughs in the form of colour films and many more innovations. Tollywood holds a special place in Indian film industry in terms of quality of films, number of films released, box office collections and cultural and political impacts on India. This paper approaches the industry with behaviour over time analysis and then identifies various stakeholders involved in this complex network. The paper gives a brief idea of the effects of various parties on the industry. An attempt has been made to address various issues relating to technology, piracy, viewership, etc., by taking into account the interests of all the stakeholders for a bright future of Tollywood. Stakeholder map is made and analysis of the problems of industry has been done. Causal loop diagrams have been constructed to analyse the situation, and certain limits of the research have been noted.
Certain valid recommendations have also been made at the end of this paper to prevent the industry from doldrums and vicissitudes of
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