Analysis: The Persuaders
Advertisement has become so engrained in modern society, it is nearly impossible to go through a normal day and not be overwhelmed by it. Whether it be watching TV or walking through a city street, people are bombarded with hundreds of ads trying to sell their product on why it is the best. The persuaders documentary does a great job of highlighting this when they described marketing and advertisement today. The constant need for companies to make their product know or keep their product relevant has led to a clustering of information as depicted in Time’s Square. This sensory overload of ad after ad has led to a numbing reaction by the consumer in which they no longer notice the ads as much as they use too. The documentary does a great job
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They describe the true goal of ads and commercials is to persuade the consumer to persuade themselves. People, especially consumers, want to feel like they have the power. Power is a driving force in many actions throughout various aspects of modern society. So, if an ad can make a person feel as if they want this product because they have convinced themselves of its worth rather than the ad or another person, that product has a very high chance of being purchased and used by that consumer. I truly feel that this strikes home the most out of any method or tactic described in the documentary because I know it works on me. This method of advertisement interacts with the implicit aspect of the human attitude since it interacts with our subconscious so that without us even knowing it, we are following for the brand or the product and will in turn purchase it then next opportunity we can (chapter 7, slide 15). This form of marketing is so influential because the consumer has little to no knowledge that it is even occurring. The power of desire and will from within to purchase an item or follow a brand rather than influenced upon us by others will always be the center driving force for determining whether we purchase the item or not. This is the crux of the modern marketing
They describe the true goal of ads and commercials is to persuade the consumer to persuade themselves. People, especially consumers, want to feel like they have the power. Power is a driving force in many actions throughout various aspects of modern society. So, if an ad can make a person feel as if they want this product because they have convinced themselves of its worth rather than the ad or another person, that product has a very high chance of being purchased and used by that consumer. I truly feel that this strikes home the most out of any method or tactic described in the documentary because I know it works on me. This method of advertisement interacts with the implicit aspect of the human attitude since it interacts with our subconscious so that without us even knowing it, we are following for the brand or the product and will in turn purchase it then next opportunity we can (chapter 7, slide 15). This form of marketing is so influential because the consumer has little to no knowledge that it is even occurring. The power of desire and will from within to purchase an item or follow a brand rather than influenced upon us by others will always be the center driving force for determining whether we purchase the item or not. This is the crux of the modern marketing