The new era is changing the business environment and competition mechanism, this report follows management theory as a guide, analysis Watson's current situation, external factors and internal factors, etc. Pointed out problems in Watsons management, proposed countermeasures, finally recommendations and summarized.
2.0 Introduction
2.1 Watsons Group Each week, millions of customers in 13 countries and regions, more than 8,400 Watsons stores, employing over 98,000 staffs. As Asia's leading health and beauty chain store dates back to 1828, when the Canton Dispensary was first founded as a clinic to provide free medical aid to the poor family in Canton province, China. In 1981, Sir. Li Ka-shing’s Hutchison Whampoa Company have been acquired A.S. Watson Group (Hong Kong) Ltd., since then, Watsons relied on a strong economic strength and flexible business philosophy, Watsons’s rapid rise in Asia. Developing to today, Watson's business, including health care products, beauty products, perfumes, cosmetics, food, drinks, electronic products, wine and airport retail business. Also, Watsons become a well-known retail brands.
2.2 Watsons Singapore
Watsons Personal Care Store made its foray into the Singapore market in April 1988 at Marina Square. Watsons’s first pharmacy counter at Ngee Ann City in 2003, Watsons has since expanded rapidly through this few years. Today, Watsons Singapore has 112 stores and 31 pharmacy counters located within its key stores, more than 650 employees service Singapore market.
2.3 Financial performance
For 2011, Watsons Asia area retail turnover is 16.857 billion Hong Kong dollars, among Singapore market contribute was 7% of turnover, compared with 2010, down 1%, but operating income increased to 34.71 million Hong Kong dollars (about 6.94 million Singapore dollars).
2.4 Key Challenges
Watsons as a famous personal care brand in Asia-Pacific area, especially in Singapore and Southeast Asia, the main