Analytical Report
Learner name Group 5 Date issued 30.6.2013 Qualification Pre‐Master Course (Business Studies) Assignment title
Assessor name Daw Mu Mu Theint Completion date 3.8.2013 Unit number and title Unit‐1‐4, Principles of Management, Marketing Principles, Human Resources Management Submitted on 3.8.2013
Analytical Report on Business Organization (Assignment 1 of 1) In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. Criteria To achieve the criteria the evidence must show that the reference student is able to: 1.2.1 Suggest about a long term plan/strategy including vision, mission and objectives by using situational analysis Advise about fundamental characteristics of organizing such as organization structure, work specialization, chain of command, span of management, and centralization versus decentralization. Evaluate how leadership is changing and is important in today 's organizations. Identify organization control
Task no. Evidence
1
3
1.2.2
1
7
1.2.3
1
9
1.2.4
1
10
2.2.1
Suggest about segmenting, targeting and positioning for a 2 given scenario Advise about Marketing Mix for a given scenario Suggest about Human Resources Functions in a given organizational context 2
11
2.2.2
14
3.2.1
3
15
Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature: Date: 3.8.2013
Table of Contents
1.0 Executive Summary ................................................................................................................................. 3 2.0 Company Profile ...................................................................................................................................... 3 2.1 Background
Assessor name Daw Mu Mu Theint Completion date 3.8.2013 Unit number and title Unit‐1‐4, Principles of Management, Marketing Principles, Human Resources Management Submitted on 3.8.2013
Analytical Report on Business Organization (Assignment 1 of 1) In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. Criteria To achieve the criteria the evidence must show that the reference student is able to: 1.2.1 Suggest about a long term plan/strategy including vision, mission and objectives by using situational analysis Advise about fundamental characteristics of organizing such as organization structure, work specialization, chain of command, span of management, and centralization versus decentralization. Evaluate how leadership is changing and is important in today 's organizations. Identify organization control
Task no. Evidence
1
3
1.2.2
1
7
1.2.3
1
9
1.2.4
1
10
2.2.1
Suggest about segmenting, targeting and positioning for a 2 given scenario Advise about Marketing Mix for a given scenario Suggest about Human Resources Functions in a given organizational context 2
11
2.2.2
14
3.2.1
3
15
Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Learner signature: Date: 3.8.2013
Table of Contents
1.0 Executive Summary ................................................................................................................................. 3 2.0 Company Profile ...................................................................................................................................... 3 2.1 Background
References: Draft, R.L 2010, Management, 9thedn, Cengage Learning, Mason. Kotler, P & Keller, K.L 2006, Marketing Management, 12thedn, Prentice Hall, New Delhi. Kotler, P & Armstrong, G 2010, 13thedn, Pearson Education, London. Myanmar Imperial College 2012, Pre‐Master Course of Business Administration Textbook, Myanmar Imperial College, Yangon. Analytical Report on Business Organisation by Group 5 (PMBA‐03/2013); PhyoKyawThu,KayZinHan,MyatTheingarHtut Page 17